Among the myriad of technological advancements, chatbots have emerged as a dynamic tool reshaping how businesses engage with their audience online. But is incorporating a chatbot into your website development a good idea?

Video has evolved into one of the most powerful marketing tools that any business, regardless of size, must employ to stay competitive these days. Video is versatile and can readily engage and move the viewer from being a passive observer to and engaged buyer. When stepping beyond the bounds of your company website, it can […]

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

Recent research released by the Pew Research Center has revealed the latest behavior and preferences favored by the billions of people who use social media platforms on a daily basis. Aside from your SEO marketing strategies, your social media marketing may just be your best weapon for driving traffic and making those conversions. Staying abreast […]

Lead generation and the acquisition of new customers and clients has always been the number one challenge for any small business or consultant. Driving traffic means having deploying strategies above and beyond your SEO and social media marketing. If you want to grow and thrive, it will take multiple strategies working all at the same […]

As the new year dawns, so are certain marketing trends that you need to put into action. Aside from your SEO and social media marketing strategies, there are a few new marketing devices that are looking to come to the forefront this year. Your aim is to dominate your rivals and to reach potential customers […]

To say that the social media landscape is fluid and can change with lightning quickness is, of course, a severe understatement. Sometimes it can seem like both a blessing and a curse all at the same time. Much has changed on the social media front during 2017 and now there are certain imperatives and priorities […]

Your brand is everything. More specifically, the perception of your brand is everything. Without the proper branding efforts, all of your SEO and social media marketing efforts will be a waste of time. Your branding efforts are the entirety of all of your marketing efforts from your logo and slogan to the colors and flow […]

According to some of the latest research, there are two main reasons successful companies are crushing it with their social media marketing. There is much relevant research out there that declares that nearly half of the population is on social media at least five times every day. It is impossible to ignore such statistics and […]

If you wish to succeed today, you know you need to be on social media. Having a piece of content go viral, however, is the holy grail that every small business searches for. For a business to have a chance to succeed at producing viral content, it simply can’t be a matter of chance. It […]