Being successful at social media marketing encompasses may things but the major reason you are out on the social media platforms is to build trust and to drive traffic. If your social media marketing strategies are not currently doing this, then you need to discard them and begin over again. In order to drive traffic, […]

Not everyone is going to love you. That’s just how it is. However, there is much you can do if your reputation is suffering some hits out on social media. Comments, whether positive or negative, greatly affect your overall SEO strategy. With regard to negative comments, they will come and you must take the management […]

Google has been around for over 17 years, but it is hard to imagine a world without it. As Millennials move into the business world as consumers and working professionals, it’s becoming increasingly important for internet marketing firms to cater towards SEO and a better understanding of Google’s algorithm updates as they occur.   For […]

Your social media marketing strategy has always been designed to do only one thing. That thing, of course, is driving traffic to your website or to your store. If it isn’t doing that, you need to revamp and restructure.   Shareaholic recently released a study they performed. In that study, they tracked, for several months, […]

So, thinks have been going well and you have decided it might be time to reach out to the largest country in the world with a social media campaign. Social media in China is not the same as it is in America or much of the Western world. The mindset is different and the agendas […]

Social media can be a huge boost to a company or a brand with regard to awareness. Awareness, when done properly can drive traffic to your site. However, it has become more and more apparent that most brands and companies just don’t seem to have any sort of coherent plan for taking advantage of the […]

Google+ has been making a serious run at being a major player on the social media scene and will continue to do so. It would be in the best interest of your company and brand to, not only be out there, but to have a more effective strategy for attracting followers and driving traffic. Google+, […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

Gmail has recently turned ten years old and many companies are now just beginning to see opportunity in those Gmail subscribers. One of Gmail’s new innovations is the development of a grid view. Goggle, like other savvy brands and entrepreneurs has discovered the importance that visual engagement is playing with regard to customer retention and […]