Google

Voice search is here but how many small businesses are prepared for that? Not as many as one might think. In fact, there has been some recent marketing research that has found that many professional marketers believe it is over rated and far too hyped. Unfortunately for them, search god Google doesn’t think so. As […]

If there is one thing you are focused on with your SEO marketing strategy, it is rankings. Google, of course, is the god of search and dictates what companies must do to stay competitive with regard to search rankings. The are several keys that have remained constant with Google and if you are not integrating […]

No one needs to be told that the speed of business these days moves like lightning. Your SEO and social media marketing strategies need to be as flexible and as evolving as they can be to accommodate for this continued speed. While Google continues to tweek things that don’t need tweeking and fixing things that […]

Your SEO marketing efforts need to pivot toward mobile marketing and it needs to do it quickly. If you haven’t already begun optimizing for mobile, you are already so far behind that it is going to take you a while to catch up. There are several major reasons for your company to be reaching a […]

Managing and promoting your brand’s reputation is a full time effort that requires focus, determination and maybe just a little help from the giants out there. Both of the online giants, Google and Facebook, have begun rolling out specific programs designed to stress the importance of reviews to the continued success of every company. Reviews […]

There are those that will tell you that you should just worry about your content and social media marketing; that SEO really isn’t all that important. Listening to these schools of thought just may be a sure fire way, in the end, to drive you out of business. SEO is, and will remain, the overall […]

Recently, Google rolled out the final update of its Penguin algorithm. They have dubbed it Penguin 4.0 and there are some serious changes that all businesses need to know about with regard to their SEO marketing programs and efforts. Many websites were removed from Google SERP’s after the first Penguin launch because they were using […]

As they say, what you don’t know could hurt you. Nothing could be more true when it comes to the two giants of the world wide web. The search giant and the social media giant are two places you need to get familiar with if your business is going to succeed these days. Here are some stats […]

Search engine optimization has become so crucial to the survival of your business that you really can’t do it by yourself anymore. Sure, you could get an intern because you’re looking to save money. But, what are really saving? SEO marketing is the future of your company. It is an investment in your future, not […]

Online marketing strategies are created to help drive traffic to a business’ website, and an important aspect of this intricate plan is blogging. Blogging creates trust between your business and customers, builds credibility for your products or services, gives resources to new and returning readers, and can solidify your brand/tone. Whether your considering blogging, have […]