Internet Marketing Blog

Video is one of the most powerful marketing and brand awareness weapons you have. It must be fully integrated into your overall marketing strategy which includes your SEO and social media marketing efforts. When launching your videos out onto your social media channels, there are certain guidelines you need to keep in mind for them […]

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]

Too many small business let sales opportunities slip away because of a lack of pursuit regarding inbound traffic. Some recent research has revealed that small companies are spending almost $4,000 a year per sales rep for technology support. Perhaps there is too much technology and not enough human interaction? Too much automation and not enough […]

Speed is everything when it comes to your online presence. Recently, Google has, once again, decided to dictate the course of business with a new speed update that is related to their beloved “user experience” concept. Basically, Google has declared that your rankings will suffer if someone clicks onto your site and then returns almost […]

The success of your social media marketing strategies can very well determine the long term success of your SEO planning. These two marketing strategies, which every business needs to survive and grow these days, are intricately linked and can mutually support one another in your quest to grow your business and your bottom line. One […]

Many small businesses and entrepreneurs have been struggling of late in their efforts to determine if their SEO marketing efforts are really making a difference in their overall business success. Those companies that are growing and thriving, however, know quite well that without specific SEO strategies that can applied across the length and breadth of […]

There will be times when you will come to realize that your online marketing may just need to go short in order to go long. Most small business owners have finally come to realize that they must have video content in their online marketing mix if they are going to succeed. The challenge has become […]

While things have appeared somewhat quiet on the marketing and advertising front for a while, things are about to heat up. The search gods at Google have been quiet for too long with regard to SEO and the social media landscape has been exploding and morphing for the last year or so. So, what should […]

Getting a competitive advantage over your rivals means that you must come to dominate search in your industry or profession. It is not a simple process and it is one that you must be diligent about if you are to stay abreast of the constant changes happening in search. There is much involved but there […]