When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It  has proven to be one of the most effective marketing strategies that […]

For a small and growing company, nothing could be more important than a solid social media marketing strategy. The social media scene,  however, can be an elusive and ever changing and it becomes a huge challenge to stay abreast of where your business needs to be. In some recent research released by Sprout Social, it […]

Small businesses in the US continue to struggle with both an uncertain economy and stalled growth strategies. While inflation remains the major concern, finding workers to fuel potential growth is beginning to become a long term challenge. Many small companies are poised to grow and expand but simply are unable to find the needed workers […]

Most businesses, regardless of size, have come to rely heavily on the ecommerce sector of their business. It is a painstaking process to set up and operate a successful ecommerce platform and not all companies are successful at it. Shopping cart abandonment is a serious challenge that has many a business must deal with. Some […]

The very life’s blood for any business or company is the customer. Without them, you won’t have a business for too long. The challenge is, quite often, understanding why the customer is loyal to you and how to keep them forever loyal. Some recent research from Zippia, focuses in on that and has come up […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

Search engine optimization continues to be the most valuable weapon any small business can use for long term online marketing success. The advantages of a solid and long term SEO strategy are many and it seems that, these days, a small business simply can’t grow without one. As another year comes to a close, Hubspot […]

Without a strong social media vision for your company, you may find yourself constantly scrambling to keep up with your rivals. The majority of your customers are out there so there must be some manner of strategy designed to reach them and drive them to you. Understanding the social media landscape is crucial and some […]

Have you been letting your company’s email game slide a bit? Or, have you no email game at all? Email campaigns have proven time and again to be one of the most effective weapons with regard to building brand awareness, driving traffic, and making conversions. Some recently released data compiled by Smallbiztrends, seems to show […]

As small businesses continue to scramble and evolve during these volatile and uncertain times, one focus remains the same and that is marketing and advertising. Without a solid marketing strategy, many small companies will likely struggle in the coming year. So, it becomes critical to know where your business is and where it just may […]