internet marketing

Building and growing a thriving and successful company takes far more than just a good idea and some capital. It takes management abilities and a sense for leadership that far too many don’t have or don’t take the time to properly develop. There are so many rookie leadership mistakes just waiting to happen that it […]

Recent research released by the Pew Research Center has revealed the latest behavior and preferences favored by the billions of people who use social media platforms on a daily basis. Aside from your SEO marketing strategies, your social media marketing may just be your best weapon for driving traffic and making those conversions. Staying abreast […]

When you are on you own, doing business can be easier in many ways than a small business with employees. As a consultant or solopreneur, you can be more nimble, more adaptable, than your larger rivals and counterparts. The challenge for the solos tends to be that they can ignore basic marketing rules and strategies […]

If it is one thing most people wish for in their lives, it is to somehow be more productive. To somehow get more done in less time or, at least, in the same amount of time. There are certain mindsets and strategies that will allow you to this and they are near religion to those […]

Do fired up and highly engaged customers and clients really mean that much more to a company’s bottom line? As a matter of fact, as well as recent research, those companies that have highly engaged and loyal customers increase their bottom lines anywhere from 23%-30% over those businesses who don’t consider customer engagement to be […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

There will be times when you will come to realize that your online marketing may just need to go short in order to go long. Most small business owners have finally come to realize that they must have video content in their online marketing mix if they are going to succeed. The challenge has become […]

With over 800 million users, Instagram is one of the most potent social media marketing weapons any business can have. The potential to drive some of this traffic to you and develop long term customers is something your business can’t afford to ignore. The key to winning some of this new business is, as always, […]

Does the very life of your business depend on your website? The answer, of course, is a resounding “yes!”. It is where your driven traffic comes. It is where you have an opportunity to make a sale and create a loyal fan for life. Your website is so critical to the success of your business […]

It’s all about the conversions. It’s all about knowing where your potential customers and clients are. But, you likely already know that. Trying to extend your reach can be a difficult thing since customers seem to be spread out everywhere especially when they are in the middle of a buying journey. Making things as easy […]