internet marketing

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

One of the most potent and powerful marketing weapons any small business can have is a huge list of email subscribers. They are customers and potential customers that are truly interested in what your business has to sell. Unfortunately, for many small businesses, their subscriber base continues to shrink and they just can’t figure out […]

Recent statistics reveal that slightly over 20% of the world’s population uses Facebook and that almost 95% of all Pinterest users are there to buy. Inexperienced companies tend to look at these stats and decide to throw everything they have at a social media strategy. Most end up with a see-what-sticks-to-the-wall strategy which, of course, […]

Last year, early 200 million Americans shopped during the Thanksgiving Day weekend and that included Black Friday and Cyber Monday. It is not too early to prepare and, if you haven’t already, you may be behind. Starting now means finishing up your year in as strong a position as possible. Preparing now to take advantage […]

Getting penalized by the search god Google for what they consider to be inappropriate SEO tactics is no laughing matter. It can hinder, and even cripple, your online presence and make it almost impossible to rank high on any SERP. The search engines are critical to your survival and landing on the second page of […]

Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]

Far too many small business owners realize too late that their success is only as lasting as the team of people they build around themselves. Far too many look at their employees as expendable and replaceable. Those that take this outlook are usually out of business faster that they can blink. You can look at […]

One of the biggest challenges for any service business or company is marketing. This is mainly due to the fact that a service business tends to have to sell something that really isn’t all that tangible sometimes. Sure, selling appliances is a tad easier because the potential customers can actually see the appliance and get […]

If there is one thing most people find the time to complain about it is that they don’t have enough time. Enough time for what? Well, that tends to vary from person to person. Mostly it is just a general feeling of being overwhelmed with too much to do and not enough time in a […]

The key to your success with regard to your SEO and social media marketing is to rank high on SERP’s and to drive traffic to your website or location. There really is no other reason for your marketing. The challenge has always been coordinating your social media so that it works in harmony with your […]