internet marketing

There will often come a time when a small business seems to be in a marketing rut. Traffic and conversions have remained about the same or have dropped over time and you and your team are struggling to determine what is going wrong. If you are a young company, you may not have a marketing […]

Voice search is here but how many small businesses are prepared for that? Not as many as one might think. In fact, there has been some recent marketing research that has found that many professional marketers believe it is over rated and far too hyped. Unfortunately for them, search god Google doesn’t think so. As […]

According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

If much of your business comes through ecommerce sales, you are likely aware of how disappointing they can be at times. Consistency is everything in business and that can be no more true than through ecommere sales which can often become the proverbial roller coaster of a ride. The challenge has always been that you […]

With the highest engagement rate of any of the major social media platforms and a user base of over 600 million every month, Instagram has become one of the leading players for engaging potential customers. The challenge is how to stand out, how to be noticed so that your brand can begin to attract an […]

Your marketing strategies are the very lifeline of your business these days. One of the most effective ways to drive traffic and to make conversions is by the use of video. Most small business owners and entrepreneurs are intimidated by video and fear to venture out into it. Few can put together the quality video […]

If there is one vital cog in your entire marketing machine, it is your video marketing. Some latest research indicates that those businesses that incorporate video into their SEO and social media marketing are increasing their ROI by ten times greater than those that don’t use video at all. The major reason for it all […]

Your SEO has been a critical component to your overall marketing strategy from the beginning. You have been diligently measuring your data and your analytics and your results seem to be where you want them to be. Can you actually make your SEO efforts more effective by concentrating more, perhaps, on a few substantial areas […]

If there is one thing you are focused on with your SEO marketing strategy, it is rankings. Google, of course, is the god of search and dictates what companies must do to stay competitive with regard to search rankings. The are several keys that have remained constant with Google and if you are not integrating […]

For any business to survive these days, it must have a solid marketing plan in place if it looks to grow and thrive. There is your traditional outbound marketing which can encompass everything from your traditional SEO efforts to your social media marketing strategies. There is, however, inbound marketing which can actually be a more […]