internet marketing

Getting a competitive advantage over your rivals means that you must come to dominate search in your industry or profession. It is not a simple process and it is one that you must be diligent about if you are to stay abreast of the constant changes happening in search. There is much involved but there […]

When it comes to considering a Pay Per Click (PPC) campaign for your business, it can get rather confusing. There can be many benefits to launching a PPC campaign but you have to consider a few things before you do so. While a PPC campaign can get you noticed and drive some serious traffic in […]

Your online marketing strategy encompasses everything from your SEO and social media marketing to your content production and influencer marketing. If you are standing pat with what you have been doing, you will likely get run down by your rivals all during the coming year. Your online marketing strategies have never been more important to […]

Personal branding is no longer an option that entrepreneurs can choose to ignore. If you truly want to succeed, you must separate yourself from the crowd. Trust and name recognition continue to be the things that continue to lift the winners far above the struggling crowd. Image is everything and that, of course, starts with […]

Your website is your very lifeline to your customers and, of course, those sales. So many small businesses are not seeing the traffic they have been expecting at their website but don’t really seem to know why. Your website is your main marketing tool to attract, convert and to retain customers and clients. If they […]

As the new year approaches, there are a few marketing initiatives you need to launch and to have well in hand moving forward. Such initiatives will allow you to become leaner and meaner if your company isn’t already. These are not easily broken resolutions. These are actionable initiatives that will drive your company, and your […]

All of your SEO and various marketing strategies can all be for nothing if you and your company can’t back it up. Your success is all about the experience that people have when they encounter your company and your products or services. If you want more conversions, you need your customer services reps to be […]

Venturing into the deep end of your brand awareness marketing means getting personal. Getting personal has brought your brand awareness quest to a new level because it establishes an emotional link between your company and your potential audience. With all of the big data and analytics available to your marketing efforts these days, it can […]

Having a piece of content go viral is one of the greatest boosts you can give to your brand awareness. Far too many small business owners believe that something that has gone viral was all just a matter of dumb luck. There are some rather large and famous brands out there that have never had […]

There may come a time when your small business may need to consider a re-branding marketing strategy and deployment. Perhaps there is some sort of major upheaval going on? Also, there may come a time when your brand has become a bit stale, a bit too predictable? In the mean time, here are just a […]