Local Internet Marketing

One of the most potent and powerful marketing weapons any small business can have is a huge list of email subscribers. They are customers and potential customers that are truly interested in what your business has to sell. Unfortunately, for many small businesses, their subscriber base continues to shrink and they just can’t figure out […]

Recent statistics reveal that slightly over 20% of the world’s population uses Facebook and that almost 95% of all Pinterest users are there to buy. Inexperienced companies tend to look at these stats and decide to throw everything they have at a social media strategy. Most end up with a see-what-sticks-to-the-wall strategy which, of course, […]

Getting penalized by the search god Google for what they consider to be inappropriate SEO tactics is no laughing matter. It can hinder, and even cripple, your online presence and make it almost impossible to rank high on any SERP. The search engines are critical to your survival and landing on the second page of […]

Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]

Getting a potential customer or client to trust you is the most important factor in your online success. The evidence is clear and has been for many decades. People buy from people they like and trust. The challenge, however, has always been how to get people to trust you and your brand. It is no […]

Far too many small business owners realize too late that their success is only as lasting as the team of people they build around themselves. Far too many look at their employees as expendable and replaceable. Those that take this outlook are usually out of business faster that they can blink. You can look at […]

The search god Google has done it again. Always ready to fix something that isn’t broken, Google has recently unveiled yet another search algorithm that just may upend everyone’s SEO marketing strategies. For 2018 and beyond, the search game is going to change once again. A couple of months back, Google released its “mobile first […]

Recent research released by ComScore is indicating that the holiday shopping season, especially the ecommerce season, is starting much earlier than expected and ending earlier than expected.The key, it seems, is to begin your marketing early to stay out front with regard to brand awareness and name recognition. Those small businesses who have not developed […]

One of the biggest challenges for any service business or company is marketing. This is mainly due to the fact that a service business tends to have to sell something that really isn’t all that tangible sometimes. Sure, selling appliances is a tad easier because the potential customers can actually see the appliance and get […]

The key to your success with regard to your SEO and social media marketing is to rank high on SERP’s and to drive traffic to your website or location. There really is no other reason for your marketing. The challenge has always been coordinating your social media so that it works in harmony with your […]