Marketing

Your brand is everything. You must promote it and guard it jealously everyday otherwise your company is doomed. Just ask any company or celebrity that has had a recent public relations disaster. Trying to recover from such a disaster is time consuming and it is not guaranteed that it will work despite the current public’s […]

If you wish to succeed today, you know you need to be on social media. Having a piece of content go viral, however, is the holy grail that every small business searches for. For a business to have a chance to succeed at producing viral content, it simply can’t be a matter of chance. It […]

Many small businesses initially believe that having an online presence is a simple matter of just slapping up a website at some do it yourself template site. They soon begin to discover that is not what it is all about these days, and far too many, make this discovery far too late. The challenge is, […]

There will often come a time when a small business seems to be in a marketing rut. Traffic and conversions have remained about the same or have dropped over time and you and your team are struggling to determine what is going wrong. If you are a young company, you may not have a marketing […]

Voice search is here but how many small businesses are prepared for that? Not as many as one might think. In fact, there has been some recent marketing research that has found that many professional marketers believe it is over rated and far too hyped. Unfortunately for them, search god Google doesn’t think so. As […]

According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

If much of your business comes through ecommerce sales, you are likely aware of how disappointing they can be at times. Consistency is everything in business and that can be no more true than through ecommere sales which can often become the proverbial roller coaster of a ride. The challenge has always been that you […]

The culture you have at your company is extremely important to your future success. Your business has a culture whether you recognize it or not and it greatly affects the way your business gets operated and whether it is productive or not. Those business owners and entrepreneurs that know what kind of culture they want, […]

These social media trends have been coming and, by the end of this year, will be firmly entrenched. Many savvy small business owners have already been having their teams and their professional firms working on all of these trends but many others risk falling behind. Your social media marketing is one of the best weapons […]

Your marketing strategies are the very lifeline of your business these days. One of the most effective ways to drive traffic and to make conversions is by the use of video. Most small business owners and entrepreneurs are intimidated by video and fear to venture out into it. Few can put together the quality video […]