Marketing

There is nothing more closely linked to your SEO marketing success than your content marketing. There was a time when you could go along with your content marketing without having to link it to your SEO efforts but no more. Google continues to fix what isn’t broken and has made your content a key ingredient […]

Most small business owners think the best way to crank their SEO is to just post content and gather as many “friends” and followers as they can. The problem seems to be that not enough companies are taking their social media presence seriously enough. They fail to realize how critically important it can be to […]

Being successful at social media marketing encompasses may things but the major reason you are out on the social media platforms is to build trust and to drive traffic. If your social media marketing strategies are not currently doing this, then you need to discard them and begin over again. In order to drive traffic, […]

Most small business owners and entrepreneurs hope to grow their businesses to the point where they become a major brand. If not on a national scale then at least on a regional scale. This is, of course, much easier said than done but there are a few strategies that have been used by the big […]

With video and audio making huge strides in web design and planning, as well as marketing, it can be critical to your SEO and social media marketing success to be incorporating these tools into your site. Using video for promotion and marketing can have a critical affect on both your traffic and conversions. The challenge […]

For B2B companies, social media marketing needs to be a bit more intensive than it is for those B2C companies. If your conversion rate isn’t what you would like it to be out in social media land, then perhaps it is time for a new strategy because the one you have been using doesn’t seem […]

No one needs to be told that the speed of business these days moves like lightning. Your SEO and social media marketing strategies need to be as flexible and as evolving as they can be to accommodate for this continued speed. While Google continues to tweek things that don’t need tweeking and fixing things that […]

One of the most effective ways to enhance your personal brand is through the use of video. There are so many things you can do with video, and so many outlets to release them, that more than 80% of all small businesses now employ them as part of their overall online marketing strategy. However, this […]

The whole idea of your SEO and social media marketing investment is to drive traffic and have that traffic stay on your site long enough to buy something. You may be driving some serious traffic but are your visitors leaving as soon as they get there? If they are, then something is amiss at your […]

It is hardly a secret anymore that influencers have come to have more clout with regard to buying decisions than most traditional advertising methods. For your SEO and social media marketing strategies to grow and thrive, you must be able to garner the branding power of the influencers in your profession or industry. In fact, […]