These days, your online marketing strategies have to include both search engine optimization as well as social media marketing. There are many so called experts out there, including some of the major search engines, that will inform you that your social media has no affect on your SEO. This, however, simply doesn’t seem to be […]

If you have yet to understand the critical importance of mobile marketing to the future of your company then now may be the time to do so. It has slowly but surely come to dominate search and looks to grow steadily over the next few years. As of right now, mobile search accounts for around […]

Recent research has revealed how critical video has become for B2B businesses. For the B2B company, video presentations are now a key component to closing sales and fueling growth. It seems that B2B customers have begun to watch as much video as the B2C customers though there are some significant differences. Google, LinkedIn and others […]

Without an aggressive social media marketing plan, your SEO will suffer, your traffic will suffer and, in the end, your ability to make conversions will suffer. Reaching out and tapping potential business at your social media platforms has never been more important for the health and the growth of your business. The first approach, of […]

The power of video and live streaming has begun to dominate online marketing like never before. The reason for this is simple; it works and it is powerful. Building your brand these days is no easy thing and you need every edge you can get. One of the most effective ways in which to build […]

Being a consultant or solopreneur means that you could be losing ground, losing momentum, every day and never even notice until it is too late. There is just so much to do and so little time. And, there is only you. So, what can you do to gain some needed momentum and keep yourself and […]

Do customer reviews matter all that much to the health of your business? If you believe the recent research, it appears as if they have a huge affect on the state of your business. For more than 90% of potential customers, personal recommendations and customer reviews are the leading factors with regard to making a […]

The very life blood of almost any business is the ability to generate leads. The only reason for your SEO, social media, and other online marketing is to drive traffic and secure those leads needed to make sales. Without an aggressive online lead generation program your company just won’t survive. The major challenge is, of […]

Common wisdom seems to dictate that the more traffic you drive, the more conversions you are likely to make. You, of course, drive that traffic though your marketing efforts, especially through your SEO. Search engine optimization is the most important marketing force driving your brand awareness and your traffic. Too many small businesses tend to […]

For any small business to succeed these days, they must have a strong online presence. The world wide web has become the great equalizer in that it has allowed small companies to compete with the giants in their fields or industry. One of the most peculiar facts that recent research has discovered is that so […]