Mobile SEO

Building and growing a thriving and successful company takes far more than just a good idea and some capital. It takes management abilities and a sense for leadership that far too many don’t have or don’t take the time to properly develop. There are so many rookie leadership mistakes just waiting to happen that it […]

Trust is everything in business. But, you already know that, don’t you? Competition is so fierce out there these days that there really is no more room for error anymore. Getting people to like you and your company means that they will trust you. No longer do people, especially the Gen Xers and Millennials, want […]

The challenge for many marketing directors and small business owners is that they really don’t know what their website is supposed to be or what it is supposed to do. They like to think they do, but most really don’t. The only reason your website exists is to make conversions. That’s it. If your website […]

Recent research released by the Pew Research Center has revealed the latest behavior and preferences favored by the billions of people who use social media platforms on a daily basis. Aside from your SEO marketing strategies, your social media marketing may just be your best weapon for driving traffic and making those conversions. Staying abreast […]

When you are on you own, doing business can be easier in many ways than a small business with employees. As a consultant or solopreneur, you can be more nimble, more adaptable, than your larger rivals and counterparts. The challenge for the solos tends to be that they can ignore basic marketing rules and strategies […]

If there is one thing that your business absolutely needs these days in order to compete it is a mobile presence. You must be optimized for mobile and your content needs to adapt to the what people use their mobile devices for in order to find what they are looking for. Google has been taking […]

As your online marketing strategies continue to evolve and blossom, it is important for marketing directors and small business owners to stay abreast of the changes and trends that are constantly arriving. Marketing trends have, once again, begun to shift as marketing directors and marketing teams begin to adapt their strategy and logistics to embrace […]

You may have been generating some great content yet your organic traffic still is a dribble. The challenge is that backlinks will always remain one of the leading ranking factors related to your long term SEO success. There are several rather simple strategies that you can put into action that will assure you those backlinks […]

Do fired up and highly engaged customers and clients really mean that much more to a company’s bottom line? As a matter of fact, as well as recent research, those companies that have highly engaged and loyal customers increase their bottom lines anywhere from 23%-30% over those businesses who don’t consider customer engagement to be […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]