Mobile

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

The rather sad thing about ecommerce these days is that early 80% of all online shoppers abandon their shopping carts before they are able to complete a purchase. It seems that despite all of the hard work and the planning that has gone into getting your prospects to the point of purchase, it just may […]

It is fast becoming a mobile first world. More and more customers and buyers are searching and finding what they want and need through a mobile device rather than a desktop or laptop. In fact, according to recent research released by Google Analytics, at least 40% of all searches are coming from mobile devices such […]

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]

Speed is everything when it comes to your online presence. Recently, Google has, once again, decided to dictate the course of business with a new speed update that is related to their beloved “user experience” concept. Basically, Google has declared that your rankings will suffer if someone clicks onto your site and then returns almost […]

Live chat is becoming more accepted as an integral part of the sales process regardless of what the company sells. The public embraces the concept more every day and many companies have begun to migrate away from the robotic chatbots and replaced it with live chat. Now, the question becomes: what if you decide to […]

If you have yet to understand the critical importance of mobile marketing to the future of your company then now may be the time to do so. It has slowly but surely come to dominate search and looks to grow steadily over the next few years. As of right now, mobile search accounts for around […]

The challenging part of losing followers at your social media platforms is that you, quite often, never really know why. Recently revealed social research tried to zero in on why people are unfollowing certain brands while staying with others. It seems that those companies that are losing followers are all doing the same things. Perhaps […]

For those businesses, of all sizes, who are engaged in ecommerce, any advantage they can get they must jump on immediately. There have been a few trends that have been developing recently that ecommerce companies need to recognize so as to stay ahead of their rivals. Technologies and certain strategies are always evolving and adapting. […]