Mobile

The challenging part of losing followers at your social media platforms is that you, quite often, never really know why. Recently revealed social research tried to zero in on why people are unfollowing certain brands while staying with others. It seems that those companies that are losing followers are all doing the same things. Perhaps […]

For those businesses, of all sizes, who are engaged in ecommerce, any advantage they can get they must jump on immediately. There have been a few trends that have been developing recently that ecommerce companies need to recognize so as to stay ahead of their rivals. Technologies and certain strategies are always evolving and adapting. […]

As more and more traffic continues to come from mobile devices, it is crucial that small businesses and consultants turn their serious marketing efforts toward their mobile presence. A more formidable mobile presence will nearly guarantee that your ecommerce efforts will be rewarded with more traffic and conversions. Within the ext two years, the latest […]

Every business, every solopreneur and consultant, has, quite likely, a business plan. That is all well and good but it is not the same as having a marketing plan. Your marketing plan is the very heartbeat of your business. It is what attracts customers and clients to your brand and it is what keeps them […]

Can a well planned and executed email campaign strategy actually invigorate and boost your rankings? Research suggests that email will, indeed, play an important part in getting your page rank to where you want it to be. Sadly, so few small businesses put much stock in email as a proven marketing tool but email has […]

You want your brand marketing to have impact. You want it to build credibility and create trust. This, you know, is the way to build a long term and successfully growing company. You have your SEO and social media marketing strategies in place and they are humming right along. Is there more you can be […]

The success of your social media marketing strategies can very well determine the long term success of your SEO planning. These two marketing strategies, which every business needs to survive and grow these days, are intricately linked and can mutually support one another in your quest to grow your business and your bottom line. One […]

Nothing is more volatile, or ever changing, than online marketing. One of the few things that doesn’t change is the importance of lead generation to your inbound marketing and sales efforts. The opportunities to go out and to do some serious lead generation are more prevalent than ever but you need to keep in mind […]

One of the most challenging of professions these days is that of the consultant. Some recent research has revealed that a good 80% of those companies, and the decision makers at those companies, are going to check out your website at least once before making that final hiring decision. The challenge is an enormous one […]

In business, trust is everything. Violate this tenent and your business is doomed. Maybe not today, but quite soon. Gaining the trust of a potential customer or client is always a challenge because we live in a skeptical world where the continuous white noise of commerce is everywhere. You must gain their trust or they […]