Mobile

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]

Speed is everything when it comes to your online presence. Recently, Google has, once again, decided to dictate the course of business with a new speed update that is related to their beloved “user experience” concept. Basically, Google has declared that your rankings will suffer if someone clicks onto your site and then returns almost […]

Live chat is becoming more accepted as an integral part of the sales process regardless of what the company sells. The public embraces the concept more every day and many companies have begun to migrate away from the robotic chatbots and replaced it with live chat. Now, the question becomes: what if you decide to […]

If you have yet to understand the critical importance of mobile marketing to the future of your company then now may be the time to do so. It has slowly but surely come to dominate search and looks to grow steadily over the next few years. As of right now, mobile search accounts for around […]

The challenging part of losing followers at your social media platforms is that you, quite often, never really know why. Recently revealed social research tried to zero in on why people are unfollowing certain brands while staying with others. It seems that those companies that are losing followers are all doing the same things. Perhaps […]

For those businesses, of all sizes, who are engaged in ecommerce, any advantage they can get they must jump on immediately. There have been a few trends that have been developing recently that ecommerce companies need to recognize so as to stay ahead of their rivals. Technologies and certain strategies are always evolving and adapting. […]

As more and more traffic continues to come from mobile devices, it is crucial that small businesses and consultants turn their serious marketing efforts toward their mobile presence. A more formidable mobile presence will nearly guarantee that your ecommerce efforts will be rewarded with more traffic and conversions. Within the ext two years, the latest […]

Every business, every solopreneur and consultant, has, quite likely, a business plan. That is all well and good but it is not the same as having a marketing plan. Your marketing plan is the very heartbeat of your business. It is what attracts customers and clients to your brand and it is what keeps them […]

Can a well planned and executed email campaign strategy actually invigorate and boost your rankings? Research suggests that email will, indeed, play an important part in getting your page rank to where you want it to be. Sadly, so few small businesses put much stock in email as a proven marketing tool but email has […]

You want your brand marketing to have impact. You want it to build credibility and create trust. This, you know, is the way to build a long term and successfully growing company. You have your SEO and social media marketing strategies in place and they are humming right along. Is there more you can be […]