Online Marketing

Your brand is everything. You must promote it and guard it jealously everyday otherwise your company is doomed. Just ask any company or celebrity that has had a recent public relations disaster. Trying to recover from such a disaster is time consuming and it is not guaranteed that it will work despite the current public’s […]

If you wish to succeed today, you know you need to be on social media. Having a piece of content go viral, however, is the holy grail that every small business searches for. For a business to have a chance to succeed at producing viral content, it simply can’t be a matter of chance. It […]

Many small businesses initially believe that having an online presence is a simple matter of just slapping up a website at some do it yourself template site. They soon begin to discover that is not what it is all about these days, and far too many, make this discovery far too late. The challenge is, […]

There will often come a time when a small business seems to be in a marketing rut. Traffic and conversions have remained about the same or have dropped over time and you and your team are struggling to determine what is going wrong. If you are a young company, you may not have a marketing […]

The latest research performed by Cisco is out and it declares that, by 2019, nearly 80% of all world wide web traffic will be video. Other research points out that American businesses, of all sizes, will spend a combined $10 billion over the next year on video marketing. If you have yet to venture out […]

According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

Nothing can be more important to the future success of your business than your SEO efforts. You can’t leave anything to chance anymore and you can’t leave it to the amateurs anymore. You have far too much at stake so right now just may be the ideal time to bring in a professional SEO and […]

With the highest engagement rate of any of the major social media platforms and a user base of over 600 million every month, Instagram has become one of the leading players for engaging potential customers. The challenge is how to stand out, how to be noticed so that your brand can begin to attract an […]

Your marketing strategies are the very lifeline of your business these days. One of the most effective ways to drive traffic and to make conversions is by the use of video. Most small business owners and entrepreneurs are intimidated by video and fear to venture out into it. Few can put together the quality video […]

If there is one vital cog in your entire marketing machine, it is your video marketing. Some latest research indicates that those businesses that incorporate video into their SEO and social media marketing are increasing their ROI by ten times greater than those that don’t use video at all. The major reason for it all […]