Online Marketing

Ecommerce has been poised to explode for a long time as more and more people, especially the demographic under the age of 55, are buying online. In fact, current research has their numbers at well over 70% preferring to shop on line rather than head to their brick and mortar retail locations. However, too many […]

Credibility with your potential customer base, as well as in your industry and profession, is something you need to have but it isn’t always an easy thing to obtain. There really are few better ways in which to build your business and your brand. For the wider community to see you as trustworthy and credible, […]

It’s all about the sale. It’s all about the conversion. Without them, you have no business. Seems simple but too many business owners just aren’t doing the right things to generate more sales. You can have all of the leads and prospects in the world, but if you don’t know what to do next, you […]

Managing and promoting your brand’s reputation is a full time effort that requires focus, determination and maybe just a little help from the giants out there. Both of the online giants, Google and Facebook, have begun rolling out specific programs designed to stress the importance of reviews to the continued success of every company. Reviews […]

Brand awareness is everything. You might have the greatest product or service in the history of the world, but if no one knows about it, your company is not likely to survive for long. The are a few strategies besides your ongoing SEO and social media marketing strategies that can help you and your business […]

When creating a winning SEO and social media marketing strategy, nothing can be left to chance these days. Too many small business owners have been ignoring the benefits of integrating video productions into their overall online marketing scheme. If these companies continue to ignore the importance of video marketing, they will be quickly left behind […]

No business wants to become irrelevant, or worse, invisible. Once those things begin to creep in, it is nearly impossible to stop the downward slide. The way to prevent that is to diversify your marketing efforts, from your SEO to your social media, and to build links and audiences that will consistently drive traffic for […]

If running a successful business was easy, everyone would be doing it. The most successful of companies realize that it is the strength of the teams that they can assemble which will mean the difference in the long run. Assembling the teams you need to succeed is no easy thing and those companies that fail […]

Is now the time to take that step and expand your company? Is your business at that point where growth is your next move? How can you tell? What kind of signposts are there to suggest that now is the time to make a move? According to some recent research done by Oracle, the number […]

Many small businesses aren’t paying the proper attention to their content marketing as they should. Many don’t see how content is going to help their SEO marketing efforts. Content marketing just may be the most important cog in your marketing machine. Without it, you can’t hope to compete in today’s business environment. Here are just […]