There are those marketers out there who seem to think that social media marketing is not what it used to be. They point to declining subscriber numbers and, looking at ROI for their clients, have determined it just isn’t what it used to be. They remain in the distinct minority, however, as well over 80% of […]

Ecommerce has been poised to explode for a long time as more and more people, especially the demographic under the age of 55, are buying online. In fact, current research has their numbers at well over 70% preferring to shop on line rather than head to their brick and mortar retail locations. However, too many […]

Credibility with your potential customer base, as well as in your industry and profession, is something you need to have but it isn’t always an easy thing to obtain. There really are few better ways in which to build your business and your brand. For the wider community to see you as trustworthy and credible, […]

It’s all about the sale. It’s all about the conversion. Without them, you have no business. Seems simple but too many business owners just aren’t doing the right things to generate more sales. You can have all of the leads and prospects in the world, but if you don’t know what to do next, you […]

Managing and promoting your brand’s reputation is a full time effort that requires focus, determination and maybe just a little help from the giants out there. Both of the online giants, Google and Facebook, have begun rolling out specific programs designed to stress the importance of reviews to the continued success of every company. Reviews […]

Brand awareness is everything. You might have the greatest product or service in the history of the world, but if no one knows about it, your company is not likely to survive for long. The are a few strategies besides your ongoing SEO and social media marketing strategies that can help you and your business […]

When creating a winning SEO and social media marketing strategy, nothing can be left to chance these days. Too many small business owners have been ignoring the benefits of integrating video productions into their overall online marketing scheme. If these companies continue to ignore the importance of video marketing, they will be quickly left behind […]

Search engine optimization is the best weapon you have these days or creating brand awareness, driving traffic and making conversions. Despite this, however, SEO is a fluid and living thing in which hundreds of variables can affect the very life of your business. Even for the professionals, staying on top of your SEO is a […]

The very lifeblood of any business is the team of employees that work there. The major challenge to growth will always be your employee turnover rate. Inspiring your employees to stay loyal and to commit to your company is easier said than done. And, unfortunately, many small businesses are failing at this. They fail to […]

Not all SEO strategies are created equal. In the ever shifting winds of SEO, you get what you pay for and, more importantly, you get what you plan for. These days, you will need qualified and experienced people familiar with the intricacies of SEO if you are to have success with a long term plan […]