Small Company Internet Marketing

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]

We are at the halfway point of 2018 and already the marketing stats are pouring in. It can get to be a rather confusing playing field out there so research can always help to validate your marketing efforts and give you a sense of what everyone else is doing. The following stats concerning the current […]

Do customer reviews matter all that much to the health of your business? If you believe the recent research, it appears as if they have a huge affect on the state of your business. For more than 90% of potential customers, personal recommendations and customer reviews are the leading factors with regard to making a […]

The search god Google has made it abundantly¬†clear that the two major overwhelming factors to your SEO success are content and backlinks. Basically, a backlink is another site, a quality site, that links itself back to your site. The key, as mentioned, is the quality of the sites that link to you. Just having backlinks […]

For the consultant and the solopreneur, nothing can be as important as their social media marketing. Sure, your SEO is an ongoing and successful project but it is in the social media arena where you will have the best chance to shine and outrun your competitors. Recent research done at AdWeek revealed that over 90% […]

All of the research that tries to measure and evaluate confidence and productivity tends to point to one thing – emotional intelligence. When science has gone out to try and understand why some people are more confident, productive and successful than others, it comes up with emotional intelligence; the ability to have self control and […]

A vital cog in the success of any SEO marketing machine is efficient and traffic driving pay per click (PPC) campaigns. Effective PPC campaigns are not as common as one might think especially among smaller companies. Missteps and outright disasters continue to happen despite careful planning. The challenge is that PPC will have a direct […]

Nothing is more volatile, or ever changing, than online marketing. One of the few things that doesn’t change is the importance of lead generation to your inbound marketing and sales efforts. The opportunities to go out and to do some serious lead generation are more prevalent than ever but you need to keep in mind […]

One of the hardest business lessons that business owners must learn is that choosing someone in your company to step up and be a manager is no easy thing. Yet, the entire future of your business depends on your choices. Being able to manage is a mindset that people either have or they don’t. You […]