Small Company Internet Marketing

Do customer reviews matter all that much to the health of your business? If you believe the recent research, it appears as if they have a huge affect on the state of your business. For more than 90% of potential customers, personal recommendations and customer reviews are the leading factors with regard to making a […]

The search god Google has made it abundantly¬†clear that the two major overwhelming factors to your SEO success are content and backlinks. Basically, a backlink is another site, a quality site, that links itself back to your site. The key, as mentioned, is the quality of the sites that link to you. Just having backlinks […]

For the consultant and the solopreneur, nothing can be as important as their social media marketing. Sure, your SEO is an ongoing and successful project but it is in the social media arena where you will have the best chance to shine and outrun your competitors. Recent research done at AdWeek revealed that over 90% […]

All of the research that tries to measure and evaluate confidence and productivity tends to point to one thing – emotional intelligence. When science has gone out to try and understand why some people are more confident, productive and successful than others, it comes up with emotional intelligence; the ability to have self control and […]

A vital cog in the success of any SEO marketing machine is efficient and traffic driving pay per click (PPC) campaigns. Effective PPC campaigns are not as common as one might think especially among smaller companies. Missteps and outright disasters continue to happen despite careful planning. The challenge is that PPC will have a direct […]

Nothing is more volatile, or ever changing, than online marketing. One of the few things that doesn’t change is the importance of lead generation to your inbound marketing and sales efforts. The opportunities to go out and to do some serious lead generation are more prevalent than ever but you need to keep in mind […]

One of the hardest business lessons that business owners must learn is that choosing someone in your company to step up and be a manager is no easy thing. Yet, the entire future of your business depends on your choices. Being able to manage is a mindset that people either have or they don’t. You […]

One of the most challenging of professions these days is that of the consultant. Some recent research has revealed that a good 80% of those companies, and the decision makers at those companies, are going to check out your website at least once before making that final hiring decision. The challenge is an enormous one […]

In business, trust is everything. Violate this tenent and your business is doomed. Maybe not today, but quite soon. Gaining the trust of a potential customer or client is always a challenge because we live in a skeptical world where the continuous white noise of commerce is everywhere. You must gain their trust or they […]

Your search engine optimization efforts and goals are vital to the health of your current and future business. Your social media marketing is an important cog in your overall online marketing machine but are you doing more damage out there than good? Working the proper social media platforms can greatly expand your traffic and your […]