Small Company Internet Marketing

There may be one certain thing that is slowly, and quietly, killing your brand and your dream. The most successful companies have long known what that is and have addressed it to the point where it becomes a major weapon in their long term success. Most entrepreneurs and small business owners seem to think that […]

Your SEO, your inbound marketing and your social media marketing efforts are all designed to drive traffic to your website. So, what happens after that traffic gets there? Are you driving them to the checkout? Are you making consistent conversions? If not, there may be some design challenges associated with your overall website. The only […]

Are you a leader or are you just a manager? You are the very top of the food chain at your company which means everyone looks to you for leadership. Being a leader doesn’t mean that you are the bossiest person around. It means stepping up and doing the things that need to be done […]

Is your mobile marketing strategy really mobile enough? In the last year, mobile has become the preferred way to search, browse and shop on the world wide web. In these days of brutal competition and short attention spans, your business must be poised to dominate on mobile devices. Otherwise, you will quickly lose ground to […]

Your branding and marketing efforts will always determine your viability and your bottom line. There are times, however, when a small business needs to go beyond the standard SEO and social media marketing strategies and reach out to customers and potential customers in a more meaningful way. Perhaps it is time to infuse some more […]

The whole reason for your SEO and social media marketing strategies are in place is to drive traffic to your site. You can’t just build it and expect them to come. Why are you doing what you believe you should be doing and no one is coming? The answers to this question are really what […]

Understanding your bounce rate is critical to the overall success of your website. Basically, your bounce rate is the number of visits to your website home page without proceeding any deeper into your site. In these times when online attention spans are fleeting at best, lowering your bounce rate truly is the most important factor […]

The entire point of your social media marketing efforts is to engage and bond with your visitors as quickly as you can to build brand awareness and trust as well as to drive traffic. Competing for time at the social media platforms can be extremely brutal and competitive and you need to engage as quickly […]

According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

One of the best ways to tell what works and what doesn’t work with regard to your social media marketing is to be constantly testing and analyzing. The true key to getting the most ROI and competitive advantage out there is through your data analysis. There are a few areas of concentration that should make […]