Social Media Management

There are those marketers out there who seem to think that social media marketing is not what it used to be. They point to declining subscriber numbers and, looking at ROI for their clients, have determined it just isn’t what it used to be. They remain in the distinct minority, however, as well over 80% of […]

Ecommerce has been poised to explode for a long time as more and more people, especially the demographic under the age of 55, are buying online. In fact, current research has their numbers at well over 70% preferring to shop on line rather than head to their brick and mortar retail locations. However, too many […]

Managing and promoting your brand’s reputation is a full time effort that requires focus, determination and maybe just a little help from the giants out there. Both of the online giants, Google and Facebook, have begun rolling out specific programs designed to stress the importance of reviews to the continued success of every company. Reviews […]

Brand awareness is everything. You might have the greatest product or service in the history of the world, but if no one knows about it, your company is not likely to survive for long. The are a few strategies besides your ongoing SEO and social media marketing strategies that can help you and your business […]

When creating a winning SEO and social media marketing strategy, nothing can be left to chance these days. Too many small business owners have been ignoring the benefits of integrating video productions into their overall online marketing scheme. If these companies continue to ignore the importance of video marketing, they will be quickly left behind […]

The very lifeblood of any business is the team of employees that work there. The major challenge to growth will always be your employee turnover rate. Inspiring your employees to stay loyal and to commit to your company is easier said than done. And, unfortunately, many small businesses are failing at this. They fail to […]

In your quest for greater brand awareness, and, of course, a greater conversion rate, nothing can be more important to your social media marketing strategy that the use of visual content. The marketing statistics are stark and extremely suggestive. Facebook reports that brands that use visual content see their posts attract nearly three times the […]

If running a successful business was easy, everyone would be doing it. The most successful of companies realize that it is the strength of the teams that they can assemble which will mean the difference in the long run. Assembling the teams you need to succeed is no easy thing and those companies that fail […]

There is, perhaps, no more important weapon in your sales arsenal than your landing pages. This is where all of your SEO and social media marketing strategies converge. This is where all of your efforts are leading your potential customers and clients. If you are discovering that the traffic is not engaging with your landing […]

As social media continues to flow and change almost daily, it can become quite a challenge for a business to keep up with the changing landscape and to continuing being effective with their social media marketing strategy. SproutSocial has recently released its Sprout Social Index which is a comprehensive study of social media behavior over the […]