Social Media Management

Being a consultant or solopreneur means that you could be losing ground, losing momentum, every day and never even notice until it is too late. There is just so much to do and so little time. And, there is only you. So, what can you do to gain some needed momentum and keep yourself and […]

Do customer reviews matter all that much to the health of your business? If you believe the recent research, it appears as if they have a huge affect on the state of your business. For more than 90% of potential customers, personal recommendations and customer reviews are the leading factors with regard to making a […]

The very life blood of almost any business is the ability to generate leads. The only reason for your SEO, social media, and other online marketing is to drive traffic and secure those leads needed to make sales. Without an aggressive online lead generation program your company just won’t survive. The major challenge is, of […]

Common wisdom seems to dictate that the more traffic you drive, the more conversions you are likely to make. You, of course, drive that traffic though your marketing efforts, especially through your SEO. Search engine optimization is the most important marketing force driving your brand awareness and your traffic. Too many small businesses tend to […]

For any small business to succeed these days, they must have a strong online presence. The world wide web has become the great equalizer in that it has allowed small companies to compete with the giants in their fields or industry. One of the most peculiar facts that recent research has discovered is that so […]

Pay per click (PPC) can be a tricky thing but, if done right, and combined with your current SEO marketing efforts, can drive some serious and immediate traffic for you. The critics and the nay sayers will tell you not to waste your time and money on PPC but, for most of them, they have […]

Like today’s marketing strategies, social media is in constant motion providing businesses with an opportunity to make some conversions every day. Your social media marketing allows you to build a following of loyal customers and allows those customers to spread the word through their own social networks. While it is a long term commitment, social […]

The search god Google has made it abundantly¬†clear that the two major overwhelming factors to your SEO success are content and backlinks. Basically, a backlink is another site, a quality site, that links itself back to your site. The key, as mentioned, is the quality of the sites that link to you. Just having backlinks […]

While many might not consider artificial intelligence of any consequence with regard to SEO, it does seem to appear as if it does. While most may think of robots when AI is mentioned, there is something far more intricate to your SEO efforts than simply a robot. A couple of years ago, the search god […]

For the consultant and the solopreneur, nothing can be as important as their social media marketing. Sure, your SEO is an ongoing and successful project but it is in the social media arena where you will have the best chance to shine and outrun your competitors. Recent research done at AdWeek revealed that over 90% […]