Social Media

The entire point of your social media marketing efforts is to engage and bond with your visitors as quickly as you can to build brand awareness and trust as well as to drive traffic. Competing for time at the social media platforms can be extremely brutal and competitive and you need to engage as quickly […]

Your brand is everything. You must promote it and guard it jealously everyday otherwise your company is doomed. Just ask any company or celebrity that has had a recent public relations disaster. Trying to recover from such a disaster is time consuming and it is not guaranteed that it will work despite the current public’s […]

There will often come a time when a small business seems to be in a marketing rut. Traffic and conversions have remained about the same or have dropped over time and you and your team are struggling to determine what is going wrong. If you are a young company, you may not have a marketing […]

According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

If much of your business comes through ecommerce sales, you are likely aware of how disappointing they can be at times. Consistency is everything in business and that can be no more true than through ecommere sales which can often become the proverbial roller coaster of a ride. The challenge has always been that you […]

One of the best ways to tell what works and what doesn’t work with regard to your social media marketing is to be constantly testing and analyzing. The true key to getting the most ROI and competitive advantage out there is through your data analysis. There are a few areas of concentration that should make […]

These social media trends have been coming and, by the end of this year, will be firmly entrenched. Many savvy small business owners have already been having their teams and their professional firms working on all of these trends but many others risk falling behind. Your social media marketing is one of the best weapons […]

With the highest engagement rate of any of the major social media platforms and a user base of over 600 million every month, Instagram has become one of the leading players for engaging potential customers. The challenge is how to stand out, how to be noticed so that your brand can begin to attract an […]

If there is one vital cog in your entire marketing machine, it is your video marketing. Some latest research indicates that those businesses that incorporate video into their SEO and social media marketing are increasing their ROI by ten times greater than those that don’t use video at all. The major reason for it all […]

Nothing can seem more important to the success of your business that your SEO strategies and measures. With the speed at which business moves these days, can you really afford for your strategy and your site to get cold? To become boring or even obsolete? Here are a few strategies that you can use right […]