Social Media

For the consultant and the solopreneur, nothing can be as important as their social media marketing. Sure, your SEO is an ongoing and successful project but it is in the social media arena where you will have the best chance to shine and outrun your competitors. Recent research done at AdWeek revealed that over 90% […]

Marketing industry research has consistently pointed to the long term benefits of running promotions on your social media platforms. All of the gathered research shows that 1 out of every 3 potential customers out there are heading to social media for furthering their research and to view opinions of companies and products. In addition, well […]

While only mentioned in whispers, if mentioned at all, is the stark reality that every business is losing customers at an alarming rate. Many companies remain in denial of course but recent research released by McKinsey and Company suggests that trends regarding customer loyalty are causing immediate shifts in the way many small companies are […]

Can a well planned and executed email campaign strategy actually invigorate and boost your rankings? Research suggests that email will, indeed, play an important part in getting your page rank to where you want it to be. Sadly, so few small businesses put much stock in email as a proven marketing tool but email has […]

You want your brand marketing to have impact. You want it to build credibility and create trust. This, you know, is the way to build a long term and successfully growing company. You have your SEO and social media marketing strategies in place and they are humming right along. Is there more you can be […]

The success of your social media marketing strategies can very well determine the long term success of your SEO planning. These two marketing strategies, which every business needs to survive and grow these days, are intricately linked and can mutually support one another in your quest to grow your business and your bottom line. One […]

Nothing is more volatile, or ever changing, than online marketing. One of the few things that doesn’t change is the importance of lead generation to your inbound marketing and sales efforts. The opportunities to go out and to do some serious lead generation are more prevalent than ever but you need to keep in mind […]

One of the hardest business lessons that business owners must learn is that choosing someone in your company to step up and be a manager is no easy thing. Yet, the entire future of your business depends on your choices. Being able to manage is a mindset that people either have or they don’t. You […]

Your content, and the marketing of your content, is the key to the very survival of your brand. It is as simple, and as complicated, as that. Far too many small businesses and consultants adhere to a strategy by which they believe that more is better. They think that volume is the key when, in […]

Integrating your marketing strategies is a must these days. Competition is fierce and you need every advantage you can gain to increase your current market share. All of your marketing efforts, from SEO to social media to content and video creation and distribution need to work together to increase brand awareness, create trust, drive traffic […]