Social Media

Too many small business let sales opportunities slip away because of a lack of pursuit regarding inbound traffic. Some recent research has revealed that small companies are spending almost $4,000 a year per sales rep for technology support. Perhaps there is too much technology and not enough human interaction? Too much automation and not enough […]

When it comes to success, all that really matters is your definition of your success. The author and philosopher Ayn Rand seemed to see it best when she once remarked; “The question isn’t who is going to let me; it’s who is going to stop me?” Those that have truly succeeded according to their own […]

The power of video and live streaming has begun to dominate online marketing like never before. The reason for this is simple; it works and it is powerful. Building your brand these days is no easy thing and you need every edge you can get. One of the most effective ways in which to build […]

Common wisdom seems to dictate that the more traffic you drive, the more conversions you are likely to make. You, of course, drive that traffic though your marketing efforts, especially through your SEO. Search engine optimization is the most important marketing force driving your brand awareness and your traffic. Too many small businesses tend to […]

Like today’s marketing strategies, social media is in constant motion providing businesses with an opportunity to make some conversions every day. Your social media marketing allows you to build a following of loyal customers and allows those customers to spread the word through their own social networks. While it is a long term commitment, social […]

For the consultant and the solopreneur, nothing can be as important as their social media marketing. Sure, your SEO is an ongoing and successful project but it is in the social media arena where you will have the best chance to shine and outrun your competitors. Recent research done at AdWeek revealed that over 90% […]

Marketing industry research has consistently pointed to the long term benefits of running promotions on your social media platforms. All of the gathered research shows that 1 out of every 3 potential customers out there are heading to social media for furthering their research and to view opinions of companies and products. In addition, well […]

While only mentioned in whispers, if mentioned at all, is the stark reality that every business is losing customers at an alarming rate. Many companies remain in denial of course but recent research released by McKinsey and Company suggests that trends regarding customer loyalty are causing immediate shifts in the way many small companies are […]

Can a well planned and executed email campaign strategy actually invigorate and boost your rankings? Research suggests that email will, indeed, play an important part in getting your page rank to where you want it to be. Sadly, so few small businesses put much stock in email as a proven marketing tool but email has […]

You want your brand marketing to have impact. You want it to build credibility and create trust. This, you know, is the way to build a long term and successfully growing company. You have your SEO and social media marketing strategies in place and they are humming right along. Is there more you can be […]