Social Media

Building and growing a thriving and successful company takes far more than just a good idea and some capital. It takes management abilities and a sense for leadership that far too many don’t have or don’t take the time to properly develop. There are so many rookie leadership mistakes just waiting to happen that it […]

Trust is everything in business. But, you already know that, don’t you? Competition is so fierce out there these days that there really is no more room for error anymore. Getting people to like you and your company means that they will trust you. No longer do people, especially the Gen Xers and Millennials, want […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

With over 800 million users, Instagram is one of the most potent social media marketing weapons any business can have. The potential to drive some of this traffic to you and develop long term customers is something your business can’t afford to ignore. The key to winning some of this new business is, as always, […]

It’s all about the conversions. It’s all about knowing where your potential customers and clients are. But, you likely already know that. Trying to extend your reach can be a difficult thing since customers seem to be spread out everywhere especially when they are in the middle of a buying journey. Making things as easy […]

Being in business, you know quite well that you are never going to get anywhere without an effective overall plan to get there. Too many small businesses tend to ignore the benefits of having a solid social media strategy in place. With the proper strategy for social media marketing, you can get personal with your […]

Big data is something every business, regardless of size and scope, must deal with everyday. It comes at you in great waves and never seems to relent. But, if analyzed and used correctly, it can be one of your premier weapons with regard to gaining new customers and conversions as well as growing your business. […]

Your SEO and social media marketing efforts are only geared toward driving traffic. That is the only reason for their existence. Likewise, the only reason your website exists is to convert that traffic into sales. While it all sounds so easy, it seems that it rarely is. Too many marketing directors, CMO’s and small business […]

When you are striving for brand awareness, visual content may be the key to your overall long term success. While your content development and production plays a huge part in your branding efforts, you must integrate visual elements for your brand awareness to have long term benefits for you and your company. It all begins […]

The majority of small businesses and consultants rely on a customer acquisition strategy to drive sales and fuel growth. What ends up happening, in far too many cases, is that the business eventually hits a wall where sales are flat or even in decline. So, what do most do? They ramp up their acquisition strategies […]