Social Media

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]

If there is one thing most people find the time to complain about it is that they don’t have enough time. Enough time for what? Well, that tends to vary from person to person. Mostly it is just a general feeling of being overwhelmed with too much to do and not enough time in a […]

Like everything else in business these days, social media continues to change and to evolve on a daily basis. If a small business decides to stand pat and not revise its social media strategies, it will soon be left behind. There are a few signposts out in social media land that are morphing into hard […]

Why does your social media marketing strategy exist? It exists to drive traffic to your website or physical location. If it isn’t doing that then you need to re-evaluate what you are doing because what you have been doing isn’t doing what it is suppose to do. Too many small businesses are failing to properly […]

The key to any successful business endeavor is the ability to lead and to inspire. Sadly, far too many people in a position to lead fall far short of being able to do just that. This is especially true when a company begins to grow and the owner finds the need to develop teams and […]

It is fast becoming a mobile first world. More and more customers and buyers are searching and finding what they want and need through a mobile device rather than a desktop or laptop. In fact, according to recent research released by Google Analytics, at least 40% of all searches are coming from mobile devices such […]

Video is one of the most powerful marketing and brand awareness weapons you have. It must be fully integrated into your overall marketing strategy which includes your SEO and social media marketing efforts. When launching your videos out onto your social media channels, there are certain guidelines you need to keep in mind for them […]

Too many small business let sales opportunities slip away because of a lack of pursuit regarding inbound traffic. Some recent research has revealed that small companies are spending almost $4,000 a year per sales rep for technology support. Perhaps there is too much technology and not enough human interaction? Too much automation and not enough […]

When it comes to success, all that really matters is your definition of your success. The author and philosopher Ayn Rand seemed to see it best when she once remarked; “The question isn’t who is going to let me; it’s who is going to stop me?” Those that have truly succeeded according to their own […]