Video Marketing

Since around seven out of every ten small businesses fail within their first two years of operation, it seems that there are a few rookie mistakes that you need to avoid if you wish to stay in the thirty percent who go on to grow and thrive. So, what do you need to do to […]

Even the best companies and small businesses can experience a social media situation where it seems like your whole brand will implode. Blunders and mistakes happen to the best of companies even when their social media teams are highly trained and experienced to handle any manner of situation. There are some key strategies to keep […]

Personal branding is no longer an option that entrepreneurs can choose to ignore. If you truly want to succeed, you must separate yourself from the crowd. Trust and name recognition continue to be the things that continue to lift the winners far above the struggling crowd. Image is everything and that, of course, starts with […]

Are you ready for some important shifts in the social media marketing arena? As always these days, things will move swiftly so you must have your social media marketing strategies ready so that you can turn these trends and shifts to your ultimate advantage. Video and AI will be more at the forefront than ever […]

Perhaps the best weapon you have in your branding arsenal is a stirring and powerful video. Video will likely bring you your best ROI in the long run and video has proven an exceptional method for delivering your message as well as driving traffic. However, for a video to be truly effective with regard to […]

Your social media and SEO marketing efforts have always been an ongoing and ever evolving process. The speed at which business and life travels at these days means there really is no room or error. Too many small businesses and entrepreneurs forget that their social media marketing and branding efforts really are all about the […]

Google has recently announced, as well as launched, its new mobile first index. The emergence of mobile search has come to dominate SEO and social media marketing of late and will continue to do so well into the future. Google announced that it has launched their new mobile first index and is beta testing it […]

Venturing into the deep end of your brand awareness marketing means getting personal. Getting personal has brought your brand awareness quest to a new level because it establishes an emotional link between your company and your potential audience. With all of the big data and analytics available to your marketing efforts these days, it can […]

Is your mobile marketing strategy really mobile enough? In the last year, mobile has become the preferred way to search, browse and shop on the world wide web. In these days of brutal competition and short attention spans, your business must be poised to dominate on mobile devices. Otherwise, you will quickly lose ground to […]

When the subject of webinars gets brought up there are the inevitable yawns and quick dismissals. However, latest research from GoToWebinar just may make you sit up and take notice. Many companies of all sizes continue to use the webinar as a way to reach customers and educate them with regard to their products and […]