Video Marketing

In business, trust is everything. Violate this tenent and your business is doomed. Maybe not today, but quite soon. Gaining the trust of a potential customer or client is always a challenge because we live in a skeptical world where the continuous white noise of commerce is everywhere. You must gain their trust or they […]

Do fired up and highly engaged customers and clients really mean that much more to a company’s bottom line? As a matter of fact, as well as recent research, those companies that have highly engaged and loyal customers increase their bottom lines anywhere from 23%-30% over those businesses who don’t consider customer engagement to be […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

Deciding to re-design and re-launch your website can be a scary thing. Especially if you have been around for some time and are comfortable with your site. Most businesses need to do this on a regular basis to help prevent a staleness and to infuse some new excitement about the business. SEO and online marketing […]

When you are striving for brand awareness, visual content may be the key to your overall long term success. While your content development and production plays a huge part in your branding efforts, you must integrate visual elements for your brand awareness to have long term benefits for you and your company. It all begins […]

The majority of small businesses and consultants rely on a customer acquisition strategy to drive sales and fuel growth. What ends up happening, in far too many cases, is that the business eventually hits a wall where sales are flat or even in decline. So, what do most do? They ramp up their acquisition strategies […]

It is the second largest search engine in the world and it sees more traffic than any other site on the web except for Google and Facebook. YouTube has become a behemoth that businesses of all sizes ignore at their marketing peril. Over 300 hours of video is uploaded to the site every minute and […]

Are your customers rabid fans? Why not? Some startling new research put out by the U.S. Small Business Administration should leave you rather sober if not downright shocked. While the SBA found that just 14% of customers have left a company because they were unhappy with the product, a whopping 68% left a business or […]

While things have appeared somewhat quiet on the marketing and advertising front for a while, things are about to heat up. The search gods at Google have been quiet for too long with regard to SEO and the social media landscape has been exploding and morphing for the last year or so. So, what should […]

Since around seven out of every ten small businesses fail within their first two years of operation, it seems that there are a few rookie mistakes that you need to avoid if you wish to stay in the thirty percent who go on to grow and thrive. So, what do you need to do to […]