Video Optimization

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

If there is one thing about digital marketing that never changes it is that it is always changing and evolving to accommodate the latest in consumer buying behaviors. Marketing directors are constantly scrambling to keep up and make certain that any new strategies and tactics can be deployed to benefit their clients. But for the […]

Your SEO and social media marketing efforts are only geared toward driving traffic. That is the only reason for their existence. Likewise, the only reason your website exists is to convert that traffic into sales. While it all sounds so easy, it seems that it rarely is. Too many marketing directors, CMO’s and small business […]

If there is one thorn in the proverbial side of every marketing director, and entrepreneur, the world over, it is a website’s bounce rate. Driving traffic is challenging enough without sending them away within seconds of landing on your page. You need to convert them not drive them away and you need to close that […]

The majority of small businesses and consultants rely on a customer acquisition strategy to drive sales and fuel growth. What ends up happening, in far too many cases, is that the business eventually hits a wall where sales are flat or even in decline. So, what do most do? They ramp up their acquisition strategies […]

It is the second largest search engine in the world and it sees more traffic than any other site on the web except for Google and Facebook. YouTube has become a behemoth that businesses of all sizes ignore at their marketing peril. Over 300 hours of video is uploaded to the site every minute and […]

Are you ready for some important shifts in the social media marketing arena? As always these days, things will move swiftly so you must have your social media marketing strategies ready so that you can turn these trends and shifts to your ultimate advantage. Video and AI will be more at the forefront than ever […]

Perhaps the best weapon you have in your branding arsenal is a stirring and powerful video. Video will likely bring you your best ROI in the long run and video has proven an exceptional method for delivering your message as well as driving traffic. However, for a video to be truly effective with regard to […]

Google has recently announced, as well as launched, its new mobile first index. The emergence of mobile search has come to dominate SEO and social media marketing of late and will continue to do so well into the future. Google announced that it has launched their new mobile first index and is beta testing it […]

According to some of the latest research, there are two main reasons successful companies are crushing it with their social media marketing. There is much relevant research out there that declares that nearly half of the population is on social media at least five times every day. It is impossible to ignore such statistics and […]