Video SEO

Do fired up and highly engaged customers and clients really mean that much more to a company’s bottom line? As a matter of fact, as well as recent research, those companies that have highly engaged and loyal customers increase their bottom lines anywhere from 23%-30% over those businesses who don’t consider customer engagement to be […]

While podcasts are hardly new to the marketing scene, they are vastly underused by small and mid sized companies as well as solopreneurs. The truth of things, though, is that the use of podcasts can almost singlehandedly increase your traffic and your conversions. The podcast is a marketing tool that every business needs to be […]

There may be one certain thing that is slowly, and quietly, killing your brand and your dream. The most successful companies have long known what that is and have addressed it to the point where it becomes a major weapon in their long term success. Most entrepreneurs and small business owners seem to think that […]

Big data is something every business, regardless of size and scope, must deal with everyday. It comes at you in great waves and never seems to relent. But, if analyzed and used correctly, it can be one of your premier weapons with regard to gaining new customers and conversions as well as growing your business. […]

Deciding to re-design and re-launch your website can be a scary thing. Especially if you have been around for some time and are comfortable with your site. Most businesses need to do this on a regular basis to help prevent a staleness and to infuse some new excitement about the business. SEO and online marketing […]

If there is one thing about digital marketing that never changes it is that it is always changing and evolving to accommodate the latest in consumer buying behaviors. Marketing directors are constantly scrambling to keep up and make certain that any new strategies and tactics can be deployed to benefit their clients. But for the […]

Your SEO and social media marketing efforts are only geared toward driving traffic. That is the only reason for their existence. Likewise, the only reason your website exists is to convert that traffic into sales. While it all sounds so easy, it seems that it rarely is. Too many marketing directors, CMO’s and small business […]

When you are striving for brand awareness, visual content may be the key to your overall long term success. While your content development and production plays a huge part in your branding efforts, you must integrate visual elements for your brand awareness to have long term benefits for you and your company. It all begins […]

If there is one thorn in the proverbial side of every marketing director, and entrepreneur, the world over, it is a website’s bounce rate. Driving traffic is challenging enough without sending them away within seconds of landing on your page. You need to convert them not drive them away and you need to close that […]

Your SEO, your inbound marketing and your social media marketing efforts are all designed to drive traffic to your website. So, what happens after that traffic gets there? Are you driving them to the checkout? Are you making consistent conversions? If not, there may be some design challenges associated with your overall website. The only […]