web video marketing

Your SEO, your inbound marketing and your social media marketing efforts are all designed to drive traffic to your website. So, what happens after that traffic gets there? Are you driving them to the checkout? Are you making consistent conversions? If not, there may be some design challenges associated with your overall website. The only […]

Are your customers rabid fans? Why not? Some startling new research put out by the U.S. Small Business Administration should leave you rather sober if not downright shocked. While the SBA found that just 14% of customers have left a company because they were unhappy with the product, a whopping 68% left a business or […]

When the subject of webinars gets brought up there are the inevitable yawns and quick dismissals. However, latest research from GoToWebinar just may make you sit up and take notice. Many companies of all sizes continue to use the webinar as a way to reach customers and educate them with regard to their products and […]

Understanding your bounce rate is critical to the overall success of your website. Basically, your bounce rate is the number of visits to your website home page without proceeding any deeper into your site. In these times when online attention spans are fleeting at best, lowering your bounce rate truly is the most important factor […]

According to some of the latest research, there are two main reasons successful companies are crushing it with their social media marketing. There is much relevant research out there that declares that nearly half of the population is on social media at least five times every day. It is impossible to ignore such statistics and […]

The entire point of your social media marketing efforts is to engage and bond with your visitors as quickly as you can to build brand awareness and trust as well as to drive traffic. Competing for time at the social media platforms can be extremely brutal and competitive and you need to engage as quickly […]

Your marketing strategies are the very lifeline of your business these days. One of the most effective ways to drive traffic and to make conversions is by the use of video. Most small business owners and entrepreneurs are intimidated by video and fear to venture out into it. Few can put together the quality video […]

Most small business owners think the best way to crank their SEO is to just post content and gather as many “friends” and followers as they can. The problem seems to be that not enough companies are taking their social media presence seriously enough. They fail to realize how critically important it can be to […]

Most small business owners and entrepreneurs hope to grow their businesses to the point where they become a major brand. If not on a national scale then at least on a regional scale. This is, of course, much easier said than done but there are a few strategies that have been used by the big […]

With video and audio making huge strides in web design and planning, as well as marketing, it can be critical to your SEO and social media marketing success to be incorporating these tools into your site. Using video for promotion and marketing can have a critical affect on both your traffic and conversions. The challenge […]