Is your inbound marketing building your brand?

Posted on March 9, 2016 in Company Internet Marketing, internet marketing, Local Internet Marketing, Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, SEO Services, Uncategorized

z4444 Inbound marketing is all about driving traffic and building your brand. This takes a concentrated overall SEO strategy as well as making things personal for your potential customers. Building your brand and establishing an impeccable reputation is what will increase your sales. Everything must be integrated for this to work effectively.

Get smarter and much more personal…

Your brand, your products and services, must reach out and have value for your potential customer base. You must know who they are and where they are and craft a message that speaks directly to them and only to them. The days when you could take a shotgun approach to SEO and content marketing are over. The marketplace has become so fractured and so niche that you must get personal to succeed. Customers want to solve particular problems and your content and videos must address that on an individual level and show them how you are the answer.

Total engagement is the only way…

Social media is one of your most powerful weapons in the quest to build a brand that people will trust and buy from time and time again. You just can’t have a presence. You have to have a personality and a magnetic character. If you are a B2B, then LinkedIn can be your most effective platform for networking and building your brand through alliances. Facebook, too, offers a tremendous reach regardless of demographic. You must tailor, though. Know your niche. Know where your audience is and how they behave.

Manage your data and stay in constant touch…

You must have some manner of data collection and analysis as well as customer relationship management system. Without these things, you will be running blind. With this data you can coordinate all of your departments from sales to marketing. Everyone who is vital to your sales chain will be working from the same information. Most importantly, stay diversified. The most successful business are using their SEO marketing as well as content marketing, email, social media, and video to build their brands, drive traffic and make conversions.

 – Written by Kevin Sawyer