Your marketing efforts will determine, over the long term, whether or not your business survives. Sure, you need to have a good service or some great products that will sell but, in the end, if no one knows about any of this, you’re likely going down. Of course, there are those who say they don’t need any marketing. Their business is doing fine. What it is all about is brand awareness. It is all about making certain that your business is an option in everyone’s mind.
But, still, there are those who don’t recognize this and will soon begin to stumble. Here are some sure signs that your marketing, online and traditional, is in deep trouble and, by extension, your future;
- If you are more concerned about your books that your data, you’re in trouble. Your online marketing data and analytics will tell you exactly where you are and where you need to grow. If you are not running your SEO and online marketing and brand awareness campaigns, you are simply losing out on a ton of opportunities.
- You will have no interest in targeting anyone. A small ad in a local newspaper (yikes!) is good enough for you. Sure, maybe you are getting some traffic to your site but that matters less than your conversion rate. If you are getting some traffic but no one is buying, you are in trouble.
- You are in some serious online marketing trouble if its been five years since you changed the look of your site. In fact, if you are not mixing it up every one or two years you will begin to become invisible and will be seen as outdated. People have also begun to mention to you that they can’t find you with an online search. Also, you find other businesses that offer special discounts and rewards cool but you ever think of applying it to your own business.
- You think social media “likes” and followers are great but you have no clue how to engage them, drive them to your site and sell them something. In addition, if you don’t know what a call-to-action is or what a bounce rate is, your online marketing is in trouble and you will become irrelevant in the the near future.
These are just a few of the signs that you are not paying attention to your marketing in general and your online marketing in particular. You may think that you have nothing to worry about but do you really think your rivals and competitors are as asleep at the proverbial switch as you are?
-Written by Kevin Sawyer