When it comes to staying ahead of your rivals, nothing can match a solid search engine optimization strategy. The proven effectiveness of SEO is something your company needs to stay competitive and to thrive. The challenge becomes staying on top of your plan and integrating it with your other formidable marketing weapons. The importance of SEO to the future of your company is demonstrated by some recent research published by Bloggingwizard and the following is taken directly from that published data:
- SEO is the fourth most popular marketing channel. (HubSpot)
- 69% of companies invested in SEO last year. That’s up 5 percentage points from the year before. (HubSpot)
- 64.6% of SEO pros in 2021 said their results were more successful than the year before. (Search Engine Journal)
- SEO generates ROIs of up to 12.2x initial spend (Terakeet3)
- SEO can reduce customer acquisition costs by as much as 87.4% compared to traditional digital advertising. (Terakeet1)
- 70% of marketers think SEO is more effective at driving sales than PPC (Databox)
- SEO can increase monthly organic page views by as much as 11.3x in just under 2 years, according to one case study. (Terakeet2)
- 53% of consumers in the US report researching products on a search engine before making a purchase decision (Google1)
- 60% of marketers say SEO and other inbound strategies provide the best leads. (HubSpot2)
- 70% of ecommerce journeys begin in the SERPs (BrightEdge2)
- Almost half (49%) of marketers say organic search has the best ROI of all marketing channels. (Search Engine Journal2)
- Almost half (49%) of marketers say organic search has the best ROI of all marketing channels. (Search Engine Journal2)
- Keyword ranking position is the most commonly-used metric for measuring SEO performance. It was used by 43.9% of surveyed respondents.
- 32.8% of respondents look at page views to measure SEO performance, making it the second most popular metric.
- 20.7% measure Marketing Qualified Leads to analyze their SEO performance, making it the third most popular metric.
- 32.8% of SEO professionals think on-page elements are the most important ranking factors. That includes heading tags, meta descriptions, etc.
- 31% think organic user behaviors (e.g. bounce rate and time on site) are the most important ranking factors.
- 24.6% think content depth and accuracy have the biggest impact on ranking
- 75% of marketers rated their SEO tactics as ‘extremely’ or ‘very effective’.
- 71% of respondents said their company’s SEO tactic was to focus on strategic keywords
- 50% said their company was focusing on SEO localization.
- 48% said their company was focusing on optimizing for mobile.
- 46% of all Google searches are for local businesses (Search Engine Roundtable)
- 76% of people who search for something nearby on a smartphone will end up visiting within a day. (Google2)
-Written by Kevin Sawyer
