Are you ahead or falling behind?

Getting the proverbial handle on where your business is and where it may be headed can be a tricky thing to assess these days. Adaptability is, most assuredly, the key to survival. Staying on top of what is going on, and what it means for your business, is also a critical strategy that you cannot dismiss. In some recently put together research from Connecteam, it seems that you may be ahead of the game or, unfortunately, falling behind. The following data is taken directly from that research:

  • It isn’t just about features or price anymore, it’s also about what other people have to say about a particular product. Users feel a lot more comfortable purchasing something that another individual has bought and tried. Fan & Fuel reported that 92% of people will hesitate to complete a purchase when there are absolutely no reviews available. Reviews are now essential to selling products online, just having a  4-star rating by more than hundreds of customers makes it that much easier and more appealing to customers.
  • Emails, intranet, phone calls, or meetings where 73% of attendees aren’t paying attention are all outdated methods to spread your message effectively to your employees. In order to boost employee communication, more businesses are shifting to using communication apps – doing so strengthens productivity, lifts engagement, reduces misunderstandings, and so much more. A communication app offers managers and employees a direct, immediate communication channel.

state of inbound SMB

  • Employees don’t just want a big paycheck or promotions, they want to be happy at work and that means feeling like they matter and that the work they do contributes to the bottom line. Employee happiness is crucial and is directly tied to their productivity levelsWorking in modern times has changed, especially when most offices have foosball tables, colorful walls, pet-friendly spaces, open work spaces, and more. All of these efforts are part of the company culture because the focus is on boosting morale and engagement while retaining top employees and attracting new hires.
  • Statista reported that global e-commerce will grow to about $5 trillion within the next four years. With these numbers, tons of retailers are moving investments from brick-and-mortar storefronts to online stores. It’s important to leverage social media to gain more sales, use a cutting edge warehouse to ship orders more quickly, and more. All of the following can help your e-commerce beat the competition.
  • Gartner reported that almost a third of web browsing will be voice-activated by 2020 and seeing as how this kind of web searching has evolved, this isn’t surprising to see. This latest small business trend means that businesses need to create a “voice” presence on their online channels – it’s a golden opportunity for small businesses to adapt while voice searching is so new.

70% of consumers now want more personalized shopping experiences

  • It used to be that news feed posts brought a ton of attention to companies on social media, however, stories are growing 15x faster than the news feed. In addition, to live streaming, stories are the primary way that brands should convey their message. As a business, build an authentic voice and use it to connect with your audience.
  • Research found that 77% of small businesses in the United States are using social media to promote critical business functions such as sales, marketing, and customer service. Understand that 84% of Americans are shopping for something at any given moment so ensure you’re capitalizing on social channels to bring these consumers to your site to purchase your goods or services.
  • Gartner also reported that smart personalization engines that recognize customer intent will also enable digital businesses to increase profits by up to 15%.Instead of just showing every little thing to the customer, you can cut out the noise and show the options most relevant for modern customers.

-Written by Kevin Sawyer