Are your customers where you think they are?

As small businesses everywhere continue to adapt and pivot, it seems that knowing where potential customers are continues to be a challenge. Consumers, too, have been adapting and moving to where they think they will find products and services that will fit their needs and outlooks. In some recent data compiled by Hootsuite, it seems that today ‘s consumer may not be where you think they are with regard to social media. The following is taken directly from that published report:

  • Over 4.62 billion people across the world use social media
  • In 2021, social media usage grew at an average rate of 13.5 new users every single second
  • Nearly 75% of the world’s population aged 13+ uses social media
  • Over 93% of regular internet users log into social media
  • 72% of Americans use social media

  • Worldwide, people spend an average of 2 hours and 27 minutes per day on social media
  • In 2021, people increased their time spent on social media by 2 minutes compared to 2020
  • The USA dips slightly below the average worldwide time spent on social, with an average of 2 hours 14 minutes
  • In a month, the average user will visit 7.5 social media platforms
  • Men aged 20-29 are the demographic that uses social media the most

demographic profile of social media users

  • Women aged 16-24 years old use social media the most, clocking in an average of 3 hours 18 minutes per day
  • Ad spending on social media is projected to reach over $173 million in 2022
  • In 2022, social media video ad spending will grow by 20.1% to $24.35 billion
  • Annual advertising spend on social media in 2022 will top $134 billion, an increase of over 17% YOY
  • 52% of social media users say that when a platform protects their privacy and data, it’s incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel

-Written by Kevin Sawyer