Is social media still a good bet?

Can a small business survive these day without a solid social media marketing strategy? As the economy continues to stagger along, it may be time to examine just how effective social media marketing can be for your company. There is some recent research released by SproutSocial that just may give you a better handle on […]

Why a company’s culture really matters

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

How email can be your secret weapon

With so much to be concerned about regarding your business, it can be easy to overlook a potential marketing weapon that can help your company immensely. One of those weapons is email. A well structured and consistently deployed email campaign can infuse new vibrancy into your business with regard to driving traffic and making those […]

Why your SEO strategy needs to get stronger

Search engine optimization will continue to be your best strategy with regard to building your brand and driving traffic. Unfortunately, there are still too many  small businesses that are simply allowing their SEO efforts to lapse into irrelevance. SEO is the foundation upon which rests the success or failure of all of your online marketing […]

How social media influencers are gaining trust

social media management

It seems that more and more consumers are more willing to trust social media influencers over individual brands. This seem especially true for the younger, consumer oriented generations. Social media, and the online communities that spring up, have become quite influential with regard to how many shoppers are choosing products and brands. Some recent research […]

Can small biz overcome these formidable challenges?

Even in the most ideal of conditions, things are never easy for the small business owner. It seems that every time a small business owner turns around there is yet another obstacle placed in the road. So, what are the obstacles currently laying in the road? The US Chamber of Commerce recently partnered with MetLife […]

How important is your video marketing strategy?

When it comes to video marketing, most small businesses know that it is a long term strategy designed to enhance their brand and to drive traffic and sales. But, there are those who just don’t seem to give video its proper due. It  has proven to be one of the most effective marketing strategies that […]

Social media is a slow but sure strategy

Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Why your company culture matters

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

Why your online marketing might need to pivot

With the economic outlook and situation constantly shifting, many small businesses are adopting more fluid strategies with regard to their online marketing efforts. Trying to remain flexible and adaptable is beginning to look like the sober strategy that must be adopted in order to remain viable. Some recently released data from Hubspot highlights the need […]