B2B marketing has always been a marketing challenge and the coming of the new year is sure to throw a few new trends and innovations your way that may cause you to alter your upcoming marketing strategies. Staying on top of what is coming in 2018 for B2B marketing innovations will help you stay on top of your game, your conversions and your rivals.
- While the frenzy of the workplace continues, anything you can automate will save you in cost and in time. For the B2B marketers, they are gearing up their teams, or their outside SEO firms, to begin to streamline operations as much as they can through automation. Through consistent automation, you will be able to stay in front of your prospects on a regular basis. It is less about the hard sell and more about breeding brand awareness until the prospects are ready to pull the proverbial trigger and come to you for solutions to their problems.
- For quite some time now, content marketing has been a huge cornerstone for successful B2B marketing strategies. It is a long term and successful strategy that allows for brand awareness as well as being used to keep their prospects abreast of changes and best practices in their particular industries or professions. Like everything else, you need a formal strategy and a measurement process to ensure that your ROI is where it needs to be.
- Personalized and directed content and marketing will be moving faster to the forefront than ever before in the coming year. It is not an easy thing to pull off but highly effective if you can craft a strategy to personalize your message to your customers, contacts and prospects. This will also extend to email campaigns but your intelligence gathering needs to be proficient and current. You need to know their pain points and how you can help eliminate them.
- Finally, LinkedIn will become a huge platform for doing future B2B marketing as well as prospecting. LinkedIn has muscled up over the years to present itself as a forum and platform for B2B businesses to reach out and make meaningful contacts. The platform has a plethora of new features that has allowed B2B marketing to reach new levels there. That is where many businesses will be migrating this coming year so if you are not out there yet, you are already way behind in the game.
-Written by Kevin Sawyer