No business, regardless of size, will survive long without customers and clients. That seems a simple enough observation until it is realized that generating those customers and clients is often an effort of massive coordination between all of your marketing assets. While your SEO, social media, and content has been working diligently for you, video has quickly proven itself to be one of the strongest and most effective assets you can have for driving new customers and establishing your brand as a leader in your industry. Knowing how effective video marketing is means you know the current state of its effectiveness. In some recently published data, Lemonlight has gathered the intelligence you need to thrive. The following is taken directly from that published data:
- 85% of marketers say that video is an effective way to get attention online. (Animoto)
- Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
- Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
- 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
- Over 70% of viewers say YouTube makes them aware of new brands. (YouTube)
- 93% of brands got a new customer because of a video on social media. (Animoto)
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
- 86% of marketers say video has helped them increase traffic to their website. (Wyzowl)
- 84% of marketers say video has helped them generate leads. (Wyzowl)
- 83% of marketers say video has increased dwell time on their website. (Wyzowl)
- 78% of marketers say video has directly helped to increase sales. (Wyzowl)
- 58% of consumers visit a brand’s social media pages before visiting their website. (Animoto)
- 24% of consumers are making more purchases due to ads on social media than they did last year. (Animoto)
- 60% of consumers who made a purchase from a brand found out about them on social media. (Animoto)
- 61% of marketers plan to increase their video spending in 2021. (Postclick)
- 70% of businesses say they’re creating more videos now compared to the same time last year. (Animoto)
- 96% of marketers have placed ad spend on video. (Animoto)
- 86% of businesses now use video as a marketing tool. (Wyzowl)
- 94% of video marketers consider video an important part of their marketing strategy. (Wyzowl)
- 84% of marketers rank video creation skills important when hiring for a new marketing position. (Animoto)
- 51% of marketers are incorporating video content into their ABM initiatives. (NextRoll)
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Hubspot)
- 17% of companies use live video for social media marketing. (Hubspot)
- 99% of marketers claim they will continue to use video in their approach. (Social Media Week)
- 88% of marketers are committed to devoting more dollars to video campaigns in the future. (Social Media Week)
- Cisco predicts that live Internet video will account for 17% of Internet video traffic by 2022. (Cisco)
-Written by Kevin Sawyer
