According to the latest marketing research at BuzzSumo, customer engagement at Facebook has taken a serious dive this year. After analyzing nearly 880 million Facebook pages and accounts, BuzzSumo found that total engagement has dropped 20% over the past year. Simply having a page and posting once in a while isn’t going to cut it […]

These social media trends have been coming and, by the end of this year, will be firmly entrenched. Many savvy small business owners have already been having their teams and their professional firms working on all of these trends but many others risk falling behind. Your social media marketing is one of the best weapons […]

In the last the last ten years of Facebook’s existence, many small businesses have found that their social media marketing strategies have been working quite well regarding the social media giant. Others, however, are just not seeing the traffic and the conversions they are looking for from their Facebook marketing. Here are just a few […]

Most small business owners think the best way to crank their SEO is to just post content and gather as many “friends” and followers as they can. The problem seems to be that not enough companies are taking their social media presence seriously enough. They fail to realize how critically important it can be to […]

Being successful at social media marketing encompasses may things but the major reason you are out on the social media platforms is to build trust and to drive traffic. If your social media marketing strategies are not currently doing this, then you need to discard them and begin over again. In order to drive traffic, […]

For B2B companies, social media marketing needs to be a bit more intensive than it is for those B2C companies. If your conversion rate isn’t what you would like it to be out in social media land, then perhaps it is time for a new strategy because the one you have been using doesn’t seem […]

Your SEO marketing efforts need to pivot toward mobile marketing and it needs to do it quickly. If you haven’t already begun optimizing for mobile, you are already so far behind that it is going to take you a while to catch up. There are several major reasons for your company to be reaching a […]

In your quest for greater brand awareness, and, of course, a greater conversion rate, nothing can be more important to your social media marketing strategy that the use of visual content. The marketing statistics are stark and extremely suggestive. Facebook reports that brands that use visual content see their posts attract nearly three times the […]

Social media continues to play an enormous role in society in general and for small businesses in particular. Staying ahead of the curve with regard to what is happening in social media land will help you refine your social media marketing strategies so that you can take full advantage of the shifting landscape out there. […]

If there is one place where your social media marketing efforts will pay off, it is at Facebook. It is, perhaps, the best social media platform at which you can immediately find your exact audience and drive traffic to your site. Unfortunately, too many small companies are not taking the time to do what really […]