One of the most reliable ways to build an email database and enhance your overall brand is to run contests on a frequent basis. It is a huge boost for your overall marketing strategy and has become a staple in social media marketing campaigns. The results, however, are rather disheartening as contests are not drawing […]

This holiday season, the major, and minor, brands are going to be pulling out all of the proverbial stops with their social media marketing. Will you be one of them? Is it time to shift from simple brand awareness on social media to outright driving conversions?  Recent statistics and surveys are revealing that nearly 70% […]

Your social media marketing strategy has always been designed to do only one thing. That thing, of course, is driving traffic to your website or to your store. If it isn’t doing that, you need to revamp and restructure.   Shareaholic recently released a study they performed. In that study, they tracked, for several months, […]

With over one billion users, Facebook continues to be the 600 pound gorilla who can sit wherever it wants to. Major and minor brands, as well as every business in the world, have wanted their social media marketing efforts to grab a piece of that crowd. The problem has been, however, that Facebook had yet […]

So, thinks have been going well and you have decided it might be time to reach out to the largest country in the world with a social media campaign. Social media in China is not the same as it is in America or much of the Western world. The mindset is different and the agendas […]

Social media can be a huge boost to a company or a brand with regard to awareness. Awareness, when done properly can drive traffic to your site. However, it has become more and more apparent that most brands and companies just don’t seem to have any sort of coherent plan for taking advantage of the […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

When it comes to social media, Facebook appears to be the king. Everyone, it seems is out there be they average people or brands looking to increase their engagement and propel their bottom line ever upward. The problem lately is that engagement numbers have been dropping like the proverbial lead balloon at Facebook. Have ads […]

          In April of 2014, Randi Zuckerberg presented a seminar in New York City concerning the top social media and digital trends most likely to seriously impact digital marketing strategies over the course of 2014. Zuckerberg, sister of Facebook founder Mark Zuckerberg, is an accomplished entrepreneur in her own right. She formally held the post […]