As the country continues to try and roll forward, many small businesses, and especially CEOs, see the economy getting nothing but stronger over the coming months. Job numbers, as well as consumer confidence numbers, have been more than encouraging over the last two months. Chief Outsiders, a national marketing firm that regularly checks the pulse […]

The latest research from the Pew Research Center has been taking aim at the social media platforms and where, exactly, everyone is. Pew sampled over one thousand people to determine the social media platforms that are getting the most traffic and why. It also wanted to highlight the differences, if any, between adults and teenagers. […]

With over 800 million users, Instagram is one of the most potent social media marketing weapons any business can have. The potential to drive some of this traffic to you and develop long term customers is something your business can’t afford to ignore. The key to winning some of this new business is, as always, […]

Lead generation and the acquisition of new customers and clients has always been the number one challenge for any small business or consultant. Driving traffic means having deploying strategies above and beyond your SEO and social media marketing. If you want to grow and thrive, it will take multiple strategies working all at the same […]

According to some of the latest research, there are two main reasons successful companies are crushing it with their social media marketing. There is much relevant research out there that declares that nearly half of the population is on social media at least five times every day. It is impossible to ignore such statistics and […]

If you wish to succeed today, you know you need to be on social media. Having a piece of content go viral, however, is the holy grail that every small business searches for. For a business to have a chance to succeed at producing viral content, it simply can’t be a matter of chance. It […]

With the highest engagement rate of any of the major social media platforms and a user base of over 600 million every month, Instagram has become one of the leading players for engaging potential customers. The challenge is how to stand out, how to be noticed so that your brand can begin to attract an […]

Being successful at social media marketing encompasses may things but the major reason you are out on the social media platforms is to build trust and to drive traffic. If your social media marketing strategies are not currently doing this, then you need to discard them and begin over again. In order to drive traffic, […]

For B2B companies, social media marketing needs to be a bit more intensive than it is for those B2C companies. If your conversion rate isn’t what you would like it to be out in social media land, then perhaps it is time for a new strategy because the one you have been using doesn’t seem […]

Social media continues to play an enormous role in society in general and for small businesses in particular. Staying ahead of the curve with regard to what is happening in social media land will help you refine your social media marketing strategies so that you can take full advantage of the shifting landscape out there. […]