For B2B companies, social media marketing needs to be a bit more intensive than it is for those B2C companies. If your conversion rate isn’t what you would like it to be out in social media land, then perhaps it is time for a new strategy because the one you have been using doesn’t seem […]

Social media continues to play an enormous role in society in general and for small businesses in particular. Staying ahead of the curve with regard to what is happening in social media land will help you refine your social media marketing strategies so that you can take full advantage of the shifting landscape out there. […]

Instagram is one of the leading social media platforms out there today and your social media marketing needs to take advantage of the enormous potential its audience can offer most every business. Instagram has over 400 million users and over 30% of all online users are on Instagram. Nearly half of all brands have an […]

Your social media marketing is one of the most important parts of your business. These days, the success or failure of your business may very well depend on the activity you generate through your social media marketing.  Your Facebook page must be your premier social media platform simply because of the sheer volume of potential […]

Your social media marketing strategy is all about engagement and quality content. There are certain platforms you need to be marketing to but Instagram can be a platform that can help you drive some meaningful traffic in a relatively short time. Instagram offers your social media marketing strategy an opportunity to visually connect with prospects […]

So, thinks have been going well and you have decided it might be time to reach out to the largest country in the world with a social media campaign. Social media in China is not the same as it is in America or much of the Western world. The mindset is different and the agendas […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

The saying goes that content is king. Your website content has never been more important than it is today. Your site needs to feature crisp and relevant information that is helpful to your visitors and will spur them to action. The other vital link in your content game plan needs to be a bolg. Blog’s […]

Vine has been dominating the mobile video landscape since its release in January. Facebook and Instagram were on their backs against the web video production might of Twitter and their Vine app. As of today, Vine is no longer the only web video production option for marketers and mobile users. Instagram will give users the […]