Internet Marketing Blog

For a small or mid sized business, creating and sustaining a successful pay per click strategy can be as challenging as keeping your SEO strategy a well oiled machine. While a PPC campaign can’t replace your tried and true SEO and social media marketing, it can, however, be an important supplement. But where to begin? […]

Can customizing your social media strategies be the key to your company’s future success? Social media has rapidly become a major factor in the success of small businesses everywhere and, the more targeted, the better the results seem. While strategies for B2C and B2B companies may slightly differ, the end game remains the same: reach […]

Is your content marketing strategies even working? Sadly, for many small businesses, their content is not as effective as it needs to be. Many give only a passing effort with regard to their overall content and this is hurting their chances of generating both traffic and leads. In some published research from Hubspot, it focuses […]

Is it strategy? Is it logistics? Is it execution? When it comes to building a successful business there are many variables to consider. In a time when volatility and the unexpected can appear at any time, it might be a time to focus on what just may be the core of your success – your […]

Small businesses were on the leading edge of a remarkable economic recovery until everything was shut down. As the economy begins to re-emerge, it is, once again, small businesses that must lead the way. They are indeed leading the way once more and, despite formidable obstacles, they continue to press on and remain optimistic about […]

To blog or not to blog seems to be a question many small business owners and entrepreneurs seem to ask themselves on a regular basis. Will blogging actually help your marketing and branding efforts? Will it assist, and even boost, your SEO strategy? There has been plenty of recent research done that gets a handle […]

There are times when social media is nothing but shifting sand. If your business and your marketing efforts don’t keep a watchful eye on that shifting sand, then it just may be likely that there will be potential business that you will miss out on. Adapting to the ever changing social media winds has never […]

Many businesses and employees have been forced to work remotely of late. Yet, despite this, no one seems to understand what it actually takes to work remotely. Most people can’t do it. They don’t have the right mindset or self discipline . Of course, these days, no one, especially politicians, cares about that. In a […]

Video has evolved into one of the most powerful marketing tools that any business, regardless of size, must employ to stay competitive these days. Video is versatile and can readily engage and move the viewer from being a passive observer to and engaged buyer. When stepping beyond the bounds of your company website, it can […]

As the world begins to tiptoe back out into some manner of normalcy, many are still relatively confined and politicians continue to make it difficult for many businesses across many industries to get up and running again. Now may just be the perfect time to crank up a little social selling.The social selling strategy is, […]