Internet Marketing Blog

You have worked hard to get your search engine optimization strategy to where it is paying off for you in terms of traffic and branding. But, perhaps lately you have been seeing a decline in traffic or are seeing your site slip a bit in the rankings. Before you make the mistake of blaming your […]

Customers and clients can be a fickle and demanding lot. Their expectations and demands can shift with the weather and it can often be quite a challenge for a company to keep up with what is currently happening. So, aside from the myriad of balls you must keep balanced in the air everyday, it seems […]

It has always been thought of as a good thing this multitasking thing. But is it really? The real truth of the matter seems to be that multitasking, while praised everywhere, actually means, in reality, that you are getting less done and the quality of your work is poorer. You may look busy as all […]

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

In the language of mathematics, a nano is one billionth of anything. While that hardly seems all that impressive, companies have begun to tap in to the marketing power of such a small number. Thus, the rise of the nano influencer. Companies of all sizes have long tried to harness the marketing power of influencers […]

Video is one of the most powerful marketing and brand awareness weapons you have. It must be fully integrated into your overall marketing strategy which includes your SEO and social media marketing efforts. When launching your videos out onto your social media channels, there are certain guidelines you need to keep in mind for them […]

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]

Too many small business let sales opportunities slip away because of a lack of pursuit regarding inbound traffic. Some recent research has revealed that small companies are spending almost $4,000 a year per sales rep for technology support. Perhaps there is too much technology and not enough human interaction? Too much automation and not enough […]

Speed is everything when it comes to your online presence. Recently, Google has, once again, decided to dictate the course of business with a new speed update that is related to their beloved “user experience” concept. Basically, Google has declared that your rankings will suffer if someone clicks onto your site and then returns almost […]