One of the most challenging situations for any business is consistent content development. This is especially true for B2B companies as most have traditionally struggled in this important area. Many B2B companies have begun to focus on the immediate future and have put together strategies that will help build their brands through the development and […]

One of the most overlooked marketing tools for small businesses has been the well executed email campaign. Many small businesses don’t give a well crafted email the proper consideration even when it seems to be a long term answer to driving traffic. Some recent data has been compiled by Campaignmonitor that demonstrates just how formidable […]

As the times continue to become more volatile and uncertain, it may be time to reflect on how your online marketing strategies need to evolve going forward. The most crucial part of your online marketing is your search engine optimization. The challenge is that SEO, too, continues to adapt and evolve. In some recently compiled […]

One of the best things you can do for the future of your company is to assemble a great team and provide them with competent management. Easier said than done it seems. I can be a challenge to find those employees that will be the right fit for the culture you have established and who […]

There can be little discussion these days with regard to the effectiveness of video in a company’s quest for quality traffic and conversions. While it seems that video can help you build your brand and drive traffic, far too many small businesses have failed to deploy this weapon especially the short form video. Using shorter […]

One of the challenges every business faces is how to retain customers and clients. Getting them to come to you the first time is actually less daunting than figuring out a strategy that keeps them coming back. These days, it is all about customer experience or CX. Customers and clients want you to get personal […]

The opportunities to create and expand your ecommerce have never been better. But, is your company and brand ready to do what is needed to move forward and dominate your market segments? As ecommerce continues to shift and evolve, it is critical that you know where it is headed so that you can develop the […]

Does the mindset and overall well being of your employees really make a difference to the success or failure of your company? The answer these days seems to be a resounding yes. The long term performance of your business is directly related to how your employees are treated. Some new research from Indeed and Forrester […]

Even through the volatility of these challenging times, your SEO content strategy must be the one constant that keeps your company ahead of your rivals. As SEO strategies continue to change and evolve, so must your long term content strategy. In a recent research report, Hubspot has highlighted the importance of a solid content strategy […]

So, what exactly is a bounce rate and why is it such a critical metric? Bounce rate tells you how long a visitor is staying on a page and if you have provided them with enough interest to keep exploring your site. If you are not providing the interest then they will quickly “bounce” away […]