Local Internet Marketing

Companies that churn and burn customers and clients generally don’t hang around for too long. While churning and burning continues to exist, it is hardly a long term strategy for success. However, there are times in a company’s life when customers and clients are being churned and no one seems to know why. Some recent […]

Getting a potential customer or client to trust you is the most important factor in your online success. The evidence is clear and has been for many decades. People buy from people they like and trust. The challenge, however, has always been how to get people to trust you and your brand. It is no […]

Far too many small business owners realize too late that their success is only as lasting as the team of people they build around themselves. Far too many look at their employees as expendable and replaceable. Those that take this outlook are usually out of business faster that they can blink. You can look at […]

The search god Google has done it again. Always ready to fix something that isn’t broken, Google has recently unveiled yet another search algorithm that just may upend everyone’s SEO marketing strategies. For 2018 and beyond, the search game is going to change once again. A couple of months back, Google released its “mobile first […]

Recent research released by ComScore is indicating that the holiday shopping season, especially the ecommerce season, is starting much earlier than expected and ending earlier than expected.The key, it seems, is to begin your marketing early to stay out front with regard to brand awareness and name recognition. Those small businesses who have not developed […]

One of the biggest challenges for any service business or company is marketing. This is mainly due to the fact that a service business tends to have to sell something that really isn’t all that tangible sometimes. Sure, selling appliances is a tad easier because the potential customers can actually see the appliance and get […]

The key to your success with regard to your SEO and social media marketing is to rank high on SERP’s and to drive traffic to your website or location. There really is no other reason for your marketing. The challenge has always been coordinating your social media so that it works in harmony with your […]

Like everything else in business these days, social media continues to change and to evolve on a daily basis. If a small business decides to stand pat and not revise its social media strategies, it will soon be left behind. There are a few signposts out in social media land that are morphing into hard […]

The rather sad thing about ecommerce these days is that early 80% of all online shoppers abandon their shopping carts before they are able to complete a purchase. It seems that despite all of the hard work and the planning that has gone into getting your prospects to the point of purchase, it just may […]

Your online digital marketing has, perhaps, become your most important factor in the success and growth of your business. The challenge has always been that things move so quickly these days that it is often hard to keep up with where exactly you are supposed to be. Often, it seems, that technology morphs just for […]