Marketing

Influencer  marketing has been around for quite a while now and research has shown that online influencers have now overtaken celebrities as voices to trust by consumers when they are in the midst if their buying cycle. In fact, only trusted friends and family members hold more sway than the influencers. Recent research done by […]

New research released by Adobe Analytics has shown an increase in the importance that podcasts are having with regard to boosting a company’s bottom line. As small businesses are discovering that marketing and advertising on established podcasts is paying huge dividends, it has inspired many to also, begin development of their own podcasts. The following […]

There are times when crisis calls upon some to lead while others panic and over react. These seem to be such times. Steering your company through a crisis is no simple matter. There are many out there right now who think they are leading when all they are really doing is causing panic, blustering and […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

When it comes to customer loyalty, too many companies seem to just give it a passing consideration. Many companies, especially the big national  brands seem to come out with new customer incentive programs on what seems like a weekly basis. What are they offering long time loyal customers? Usually nothing. This is a huge mistake […]

Your search engine optimization strategy needs to be flexible enough to keep up with all of the latest data and changes that are happening on an almost weekly basis. As your SEO marketing is a full time and ongoing endeavor, is is important to have the latest data at hand so that you and your […]

Making certain that your business has optimized itself for mobile use, has never been more important than it is today. Recent research from the Pew Research Center indicates that more and more consumers are becoming reliant on their cell phones as their sole means of accessing the world wide web. The following is taken from […]

As the importance of video marketing continues to gain momentum, it is critical that businesses begin to embrace it as the potent weapon that it has become. As we move into this current year and beyond, the following recently collected research should get your marketing teams all fired up to establish your company as a […]

There has never been a time when the concept and delivery of superior customer service has been more vital to the future of any company regardless of size or specialty. Customers and clients these days are demanding a certain level of service and “experience” that must be delivered or your rivals will swoop down and […]

By the conclusion of this year, a full 50% of all searches will be voice searches. Are you ready for that? Most small businesses have yet to try and optimize their sites so as to make it easier for potential customers to quickly find them with a voice search. Also, almost 25% of American households […]