Mobile

According to all of the latest research, nearly 60% of all online searches are being performed from a mobile device. The search god Google rewards those sites that have optimized themselves for mobile so even though you may be optimized, there are a few strategies that you may want to employ to give your company […]

Social media may be, perhaps, your most effective weapon in all of your marketing arsenal. Your return on investment (ROI) is something that most small companies don’t seem to bother with especially as it relates to their social media marketing. When trying to get a handle on your social media ROI, it is best to […]

It has been building slowly but surely for a few years now. Voice search is quickly becoming the go-to means by which today’s consumer are looking for what they want. Even recent research released by San Jose, California software giant Adobe Systems reveals that fully half of all searches these days are being done by […]

While trends in ecommerce come and go, it is important to remember that there are the tried and true strategies that must be put into place if you expect to have long term success.  There are those certain elements that every successful ecommerce site must embrace if it is to remain relevant and competitive. The […]

SEO, as well as social media marketing, and marketing in general, continues to evolve and shift. How can anyone keep up? It is like trying to nail jello to a wall sometimes. Staying on top of this forever changing landscape can be a challenge. There are some new trends developing however, that you must be […]

What many small businesses tend to overlook is the power that their customers have with regard to generating SEO and igniting brand awareness for their company. It has been noted in all of the recent, and past, research, as well as from years of observation, that consumers trust reviews made by others who have used […]

If it is one critical area in which most small and medium sized businesses pay almost no attention to it is their mobile marketing. Mobile use for search has exploded and mobile use should increase to nearly 70% of all searches within the next year or so. Also, the search god Google has demanded that […]

User Experience (UX) has been around since the late 1990’s but it has begun to take on a greater importance with regard to your SEO marketing and your overall business success. What UX breaks down to, essentially, is the interaction that happens between your company and your customers and potential customers. UX has begun to […]

Despite the tremendous success of SEO, too many small and mid sized businesses still hesitate to deploy it. In an era of instant gratification, many entrepreneurs believe that they should see immediate results regarding any marketing strategy they decide to use. Sadly, many are ignoring the very tool that could boost their traffic and increase […]

Whether it is a crew on its way to frame and sheetrock a house or a small team trying to cobble together your social media strategy, the importance of productive and efficient teams can’t be understated. If the success of your business depends on your teams, you need to be diligent with regard to how […]