Mobile

The fact that video marketing increases engagement and drives traffic better than just about an other marketing strategy is well known yet not well acted upon. Too many small and medium sized businesses are still not using video to its full potential. Some hard research done by Hubspot highlights the increasing importance of video to […]

These days, everything is a team. The success or failure of your business depends upon the quality of the teams assembled and the management of those teams. You can have the greatest individual players ever seen but if you can’t get them to work together toward a common goal, then all is likely lost. A […]

One of the most effective weapons in your marketing arsenal is, of course, video. This holds true for both B2C and B2B companies. The challenging part seems to be that too few small businesses are using video and, more importantly, using if effectively. B2B is a whole different approach than B2C and video can be […]

According to all of the latest research, nearly 60% of all online searches are being performed from a mobile device. The search god Google rewards those sites that have optimized themselves for mobile so even though you may be optimized, there are a few strategies that you may want to employ to give your company […]

Social media may be, perhaps, your most effective weapon in all of your marketing arsenal. Your return on investment (ROI) is something that most small companies don’t seem to bother with especially as it relates to their social media marketing. When trying to get a handle on your social media ROI, it is best to […]

It has been building slowly but surely for a few years now. Voice search is quickly becoming the go-to means by which today’s consumer are looking for what they want. Even recent research released by San Jose, California software giant Adobe Systems reveals that fully half of all searches these days are being done by […]

While trends in ecommerce come and go, it is important to remember that there are the tried and true strategies that must be put into place if you expect to have long term success.  There are those certain elements that every successful ecommerce site must embrace if it is to remain relevant and competitive. The […]

SEO, as well as social media marketing, and marketing in general, continues to evolve and shift. How can anyone keep up? It is like trying to nail jello to a wall sometimes. Staying on top of this forever changing landscape can be a challenge. There are some new trends developing however, that you must be […]

What many small businesses tend to overlook is the power that their customers have with regard to generating SEO and igniting brand awareness for their company. It has been noted in all of the recent, and past, research, as well as from years of observation, that consumers trust reviews made by others who have used […]

If it is one critical area in which most small and medium sized businesses pay almost no attention to it is their mobile marketing. Mobile use for search has exploded and mobile use should increase to nearly 70% of all searches within the next year or so. Also, the search god Google has demanded that […]