Mobile

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

Search tyrant Google continues to add and to tweek its ranking factors to the point where there are, now, over 200 of them. As companies move forward over the following months, they need to keep in mind some of these changes and movements so as to improve both their SEO and their rankings. First off, […]

Just as customer experience has become the premier buzzword for marketing and advertising, so has customer intent become the new watch word for search. When considering the power of your SEO, it always begins with those relevant keywords. Now, however, it is time to expand them into long tail phrases that encompass a customer’s true […]

How many small businesses actually spend the time to optimize their SEO for local search? Not enough apparently, according to the latest research trends and statistics. According to one study, 97% of consumers searched for a local company online and 88% of them actually contacted the business within one day of finding them in a […]

There are those companies out there that have over one million followers out at their social media platforms. So, how do the do it? Is it simple luck or is it strategic planning? Those companies that succeed out on social media tend to do so due to planning and diligence. Your social media platforms are […]

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

The rather sad thing about ecommerce these days is that early 80% of all online shoppers abandon their shopping carts before they are able to complete a purchase. It seems that despite all of the hard work and the planning that has gone into getting your prospects to the point of purchase, it just may […]

It is fast becoming a mobile first world. More and more customers and buyers are searching and finding what they want and need through a mobile device rather than a desktop or laptop. In fact, according to recent research released by Google Analytics, at least 40% of all searches are coming from mobile devices such […]

Conversions are everything. It is the only reason for the existence of your website and your business. The challenge has always been to maximize your ROI with regard to the marketing efforts you are putting forth. This includes trying to maximize your conversion rate as much as you possibly can. So, how to maximize your […]

Voice search as a marketing channel has begun its slow and steady assent toward dominance. According to the latest research, including research done at Google, more than half of consumers are currently using some manner of voice search with slightly over 80% of them accessing voice search from their cell phones. Voice search right now […]