Mobile

While trends in ecommerce come and go, it is important to remember that there are the tried and true strategies that must be put into place if you expect to have long term success.  There are those certain elements that every successful ecommerce site must embrace if it is to remain relevant and competitive. The […]

SEO, as well as social media marketing, and marketing in general, continues to evolve and shift. How can anyone keep up? It is like trying to nail jello to a wall sometimes. Staying on top of this forever changing landscape can be a challenge. There are some new trends developing however, that you must be […]

What many small businesses tend to overlook is the power that their customers have with regard to generating SEO and igniting brand awareness for their company. It has been noted in all of the recent, and past, research, as well as from years of observation, that consumers trust reviews made by others who have used […]

If it is one critical area in which most small and medium sized businesses pay almost no attention to it is their mobile marketing. Mobile use for search has exploded and mobile use should increase to nearly 70% of all searches within the next year or so. Also, the search god Google has demanded that […]

User Experience (UX) has been around since the late 1990’s but it has begun to take on a greater importance with regard to your SEO marketing and your overall business success. What UX breaks down to, essentially, is the interaction that happens between your company and your customers and potential customers. UX has begun to […]

Despite the tremendous success of SEO, too many small and mid sized businesses still hesitate to deploy it. In an era of instant gratification, many entrepreneurs believe that they should see immediate results regarding any marketing strategy they decide to use. Sadly, many are ignoring the very tool that could boost their traffic and increase […]

Whether it is a crew on its way to frame and sheetrock a house or a small team trying to cobble together your social media strategy, the importance of productive and efficient teams can’t be understated. If the success of your business depends on your teams, you need to be diligent with regard to how […]

Perhaps your most important and crucial SEO marketing efforts  are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]

Like everything else in business these days, social media continues to morph and shift almost daily. As social media continues to  evolve, your social media marketing strategies must also shift and evolve if you are to take advantage of the opportunities to reach as many potential customers as you can. Many of the social media […]

Creating a strategic video marketing strategy can be one of the most potent weapons any business can have if they are looking to drive traffic and increase their conversions. The research is everywhere with regard to the effectiveness of video when properly integrated into an overall marketing strategy. The key, however, is in knowing what […]