Mobile

Like everything else in business these days, social media continues to morph and shift almost daily. As social media continues to  evolve, your social media marketing strategies must also shift and evolve if you are to take advantage of the opportunities to reach as many potential customers as you can. Many of the social media […]

Creating a strategic video marketing strategy can be one of the most potent weapons any business can have if they are looking to drive traffic and increase their conversions. The research is everywhere with regard to the effectiveness of video when properly integrated into an overall marketing strategy. The key, however, is in knowing what […]

As mobile use becomes more and more of a default mode, the more importance your mobile SEO takes on. Over 60%  of all searches are currently being performed on a mobile device. The challenge seems to be that small businesses are sorely lagging behind the big boys and girls with regard to perfecting their mobile […]

The future of SEO has arrived and you need to be ready for it or risk being left in the dust. Staying on top of what is happening in search engine optimization can be a full time job. The search engines could alter or change their algorithms and requirements at the blink of an eye. […]

Boosting your search position, or at least maintaining it, is the sole purpose of your SEO efforts. It must be an ongoing consideration as things change rapidly especially in terms of your competition and new rivals who have entered your field or industry. You know that you have been investing the resources and the time […]

Growing a business is no easy thing. After all, 7 out of 10 companies never make it to the five year mark. Business owners looking to grow will think they need the latest software and technology when all they really need are better employees. It is the people you choose to bring in to your […]

There are those companies out there who seem to be doing everything right. Operating a small business involves so many risks, so many unpredictable factors that what you really need is a company culture that will truly foster success. A successful culture, of course, starts at the top with you. It is you that everyone […]

Search tyrant Google continues to add and to tweek its ranking factors to the point where there are, now, over 200 of them. As companies move forward over the following months, they need to keep in mind some of these changes and movements so as to improve both their SEO and their rankings. First off, […]

Just as customer experience has become the premier buzzword for marketing and advertising, so has customer intent become the new watch word for search. When considering the power of your SEO, it always begins with those relevant keywords. Now, however, it is time to expand them into long tail phrases that encompass a customer’s true […]

How many small businesses actually spend the time to optimize their SEO for local search? Not enough apparently, according to the latest research trends and statistics. According to one study, 97% of consumers searched for a local company online and 88% of them actually contacted the business within one day of finding them in a […]