Mobile

If it is one critical area in which most small and medium sized businesses pay almost no attention to it is their mobile marketing. Mobile use for search has exploded and mobile use should increase to nearly 70% of all searches within the next year or so. Also, the search god Google has demanded that […]

User Experience (UX) has been around since the late 1990’s but it has begun to take on a greater importance with regard to your SEO marketing and your overall business success. What UX breaks down to, essentially, is the interaction that happens between your company and your customers and potential customers. UX has begun to […]

Despite the tremendous success of SEO, too many small and mid sized businesses still hesitate to deploy it. In an era of instant gratification, many entrepreneurs believe that they should see immediate results regarding any marketing strategy they decide to use. Sadly, many are ignoring the very tool that could boost their traffic and increase […]

Whether it is a crew on its way to frame and sheetrock a house or a small team trying to cobble together your social media strategy, the importance of productive and efficient teams can’t be understated. If the success of your business depends on your teams, you need to be diligent with regard to how […]

Perhaps your most important and crucial SEO marketing efforts  are those that focus on local traffic and business. This is especially important to those brick and mortar locations. In fact, having a physical location can actually be an advantage for you. Knowing where to place your efforts, and how to maximize their effects, is what […]

Like everything else in business these days, social media continues to morph and shift almost daily. As social media continues to  evolve, your social media marketing strategies must also shift and evolve if you are to take advantage of the opportunities to reach as many potential customers as you can. Many of the social media […]

Creating a strategic video marketing strategy can be one of the most potent weapons any business can have if they are looking to drive traffic and increase their conversions. The research is everywhere with regard to the effectiveness of video when properly integrated into an overall marketing strategy. The key, however, is in knowing what […]

As mobile use becomes more and more of a default mode, the more importance your mobile SEO takes on. Over 60%  of all searches are currently being performed on a mobile device. The challenge seems to be that small businesses are sorely lagging behind the big boys and girls with regard to perfecting their mobile […]

The future of SEO has arrived and you need to be ready for it or risk being left in the dust. Staying on top of what is happening in search engine optimization can be a full time job. The search engines could alter or change their algorithms and requirements at the blink of an eye. […]

Boosting your search position, or at least maintaining it, is the sole purpose of your SEO efforts. It must be an ongoing consideration as things change rapidly especially in terms of your competition and new rivals who have entered your field or industry. You know that you have been investing the resources and the time […]