Search Engine Optimization

The latest buzzword with regard to SEO marketing is customer intent. It is the time when a customer is no longer just browsing and displaying an interest. It is the time when they intend to buy. Speed is everything these days especially with the dominance of mobile search. Latest research from Forrester reveals that nearly […]

How many small businesses actually spend the time to optimize their SEO for local search? Not enough apparently, according to the latest research trends and statistics. According to one study, 97% of consumers searched for a local company online and 88% of them actually contacted the business within one day of finding them in a […]

Most people live in the delusion that they are mentally tough. The truth is, very few are. Most people’s minds are too scattered too self centered and too unfocused. That doesn’t have to be the case, though. There are certain habits and mindsets that separate the mentally tough from everyone else. It is just a […]

Many businesses of all sizes have integrated YouTube into their social media marketing mix and have done it effectively. Having a YouTube channel, or just videos in general, can boost your traffic and your conversions like few other tools in your SEO arsenal. Is it time for you to take your video marketing to the […]

Everyone likes to be productive. The challenge is, however, few of us even realize how we sabotage our productivity even from the time we get out of bed in the morning. Some recent eye opening research has uncovered some seemingly harmless habits that most people do every day that are actually destroying their ability to […]

While your SEO efforts happen all year long, there are some unique strategies that can help you boost your SEO and drive more traffic during those crucial seasonal times and holidays. Some latest research finds that more than half of all shoppers are heading out to a search engine to find what they need for […]

To ignore video as a serious marketing tool is to invite future disaster. The challenge is that only around 30% of all small businesses are incorporating video into their online marketing. While video seems to intimidate many small businesses, it must be embraced by your brand if you even hope to compete in the future. […]

Perhaps the greatest delusion suffered by small businesses is that they are simply selling products and services. A small business is not selling products and services, it is selling a brand. Sure, people may be drawn to what you are selling at first but, in the end, it is the credibility of your brand that […]

Why are so man small companies so quick to dismiss SEO? The excuses range from thinking SEO is not as effective as PPC and social media all the way to not receiving the instant gratification that seems to be expected with regard to just about everything these days. The facts, and the research however, continue […]

One of the most potent and powerful marketing weapons any small business can have is a huge list of email subscribers. They are customers and potential customers that are truly interested in what your business has to sell. Unfortunately, for many small businesses, their subscriber base continues to shrink and they just can’t figure out […]