What makes a great manager? Sadly, very few business owners seem to know yet they risk the future of their business because they don’t take the time to evaluate one of the most important positions in their company. While research abounds, Harvard University just released a study that focused in on one of the major […]

Knowing the importance of your social media marketing is not enough anymore. The algorithms that platform users engage with can seem set but they actually morph into something else rather quickly. The true core of it, however, remains community building, conversation and engagement with potential customers. This is where it can get a bit tricky. […]

If it is one area in which a small business needs to stay far ahead of the proverbial curve, it is their social media marketing. Few things seem to morph more quickly than the social media platforms and their user’s interests and habits. With over half the world’s population using social media, it is impossible […]

Is there any more of an ultimate challenge than a startup business? Building a successful business these days has never been more challenging but one ultimate weapon you have at your immediate disposal is search engine optimization. SEO is a key part of success for any business and there are many reasons why. Perhaps the […]

Those who see what needs to be seen have seen this coming for quite some time. It was recently announced that Instagram has now overtaken YouTube as the top social media platform for effective influencer marketing. Instagram’s momentum has been building steadily and it only seemed a matter of time before it became the most […]

Your social media marketing efforts are designed to drive traffic and increase your profits. If it isn’t doing these things, especially boosting profits, then it may be time to examine your current social media strategies. With over 80% of all humans on the planet actively involved and immersed in social media platforms, it is a […]

The ever changing SEO landscape is just that – ever changing. If you are not ahead of it then you are working from behind. No business wants to constantly be two touchdowns behind their rivals. It isn’t so much that customer search habits are changing all the rapidly but more the way in which the […]

Run, run, run. Multitask. Hurry up. Go, go go. That seems to be the mantra wherever you happen to look these days. Everyone seems to be in such a hurry to get nowhere. However, does all of this seemingly mindless scurrying about really achieve what needs to be achieved in the end? Is the quality […]

Customers and clients can be a fickle and demanding lot. Their expectations and demands can shift with the weather and it can often be quite a challenge for a company to keep up with what is currently happening. So, aside from the myriad of balls you must keep balanced in the air everyday, it seems […]

If it is one critical area in which most small and medium sized businesses pay almost no attention to it is their mobile marketing. Mobile use for search has exploded and mobile use should increase to nearly 70% of all searches within the next year or so. Also, the search god Google has demanded that […]