Video Search Engine Optimization

Video marketing has established itself as a formidable strategy for both B2C and B2B companies. However, few seemed to have embraced the idea of converting their individual landing pages into a video format; an outright commercial, if you will. There has been some recent data gathered that seems to demonstrate that it just may be […]

As astonishing as it may seem, there are still thousands of small businesses out there that don’t have a website. Can a small business these days survive without one? Apparently, many small companies think that they can but they may want to re-think that strategy. Some recently released research published by Digital.com has revealed some […]

Is an omnichannel marketing strategy really worth the time, the effort, and the resources? It seems as though many smaller companies are now adopting this strategy in an effort to increase the bottom line and to retain customers for the long term. These days, your business is everywhere. It is spread across multiple venues and […]

Branding is a huge part of a business strategy and a huge part of its long term success. The challenge seems to be that too many small companies fail to take branding seriously. There just always seems to be more important priorities. Branding, like SEO, is a long term strategy that can’t be ignored for […]

The absence of true leadership capabilities among business owners and entrepreneurs is, perhaps, the most overlooked pitfall that will sink a business quickly. Many business owners and entrepreneurs believe themselves to be leaders when they are little more than managers at best. Leadership is rare and must be learned, practiced and cultivated. Grooming leaders rather […]

There is no more potent a weapon in your online marketing strategy than video. It seems baffling that so few small businesses are using video to drive traffic and make conversions. Some barely consider it while others think that their amateurish efforts are good enough while still others believe it is too much of a […]

The importance of being mobile ready cannot be stressed enough. Too many small businesses are not utilizing mobile marketing enough and many have not considered mobile marketing at all. Smartphones have become such an integral part of every day life for so many that a small business must reach them there or their future success […]

One of the most overlooked weapons in any marketing arsenal just may be the podcast. If done right, a quality podcast can allow any size business to generate traffic and establish their brand as a local and national authority. The challenge continues to be how to develop an effective enough one to drive that traffic […]

Getting an edge on your rivals is a long term strategy that can often seem a never ending struggle. Keeping your SEO, and other online marketing efforts, strong and robust is a solid foundation but are you missing something? The missing piece these days is personalization. If you are not making it personal for your […]

No business, regardless of size, will survive long without customers and clients. That seems a simple enough observation until it is realized that generating those customers and clients is often an effort of massive coordination between all of your marketing assets. While your SEO, social media, and content has been working diligently for you, video […]