Video Search Engine Optimization

The importance of being mobile ready cannot be stressed enough. Too many small businesses are not utilizing mobile marketing enough and many have not considered mobile marketing at all. Smartphones have become such an integral part of every day life for so many that a small business must reach them there or their future success […]

One of the most overlooked weapons in any marketing arsenal just may be the podcast. If done right, a quality podcast can allow any size business to generate traffic and establish their brand as a local and national authority. The challenge continues to be how to develop an effective enough one to drive that traffic […]

Getting an edge on your rivals is a long term strategy that can often seem a never ending struggle. Keeping your SEO, and other online marketing efforts, strong and robust is a solid foundation but are you missing something? The missing piece these days is personalization. If you are not making it personal for your […]

No business, regardless of size, will survive long without customers and clients. That seems a simple enough observation until it is realized that generating those customers and clients is often an effort of massive coordination between all of your marketing assets. While your SEO, social media, and content has been working diligently for you, video […]

Momentum is energy. Where your energy is focused is, generally, where you and your company will end up. During these trying times, momentum can be broken up by any number of things. It is critical to the future of your business that you regain any lost momentum and sustain it toward success. Seeing where current […]

So, how is your video game? As marketing efforts become more sophisticated these days, it is important to realize that video must be in your marketing mix if you want to stay ahead of the competition. But, how effective is video really? Turns out it just may be the most effective weapon you have. In […]

If you think that your video marketing has been strong enough, you may want to re-evaluate this position. Video has been one of the major factors in the success of small businesses everywhere and its influence doesn’t appear as if it will wane anytime soon. In some recent eye opening research published by the national […]

If there is one thing about digital marketing that never changes it is that it is always changing and evolving to accommodate the latest in consumer buying behaviors. Marketing directors are constantly scrambling to keep up and make certain that any new strategies and tactics can be deployed to benefit their clients. But for the […]

Your SEO and social media marketing efforts are only geared toward driving traffic. That is the only reason for their existence. Likewise, the only reason your website exists is to convert that traffic into sales. While it all sounds so easy, it seems that it rarely is. Too many marketing directors, CMO’s and small business […]

If there is one thorn in the proverbial side of every marketing director, and entrepreneur, the world over, it is a website’s bounce rate. Driving traffic is challenging enough without sending them away within seconds of landing on your page. You need to convert them not drive them away and you need to close that […]