Video Search Engine Optimization

So, how is your video game? As marketing efforts become more sophisticated these days, it is important to realize that video must be in your marketing mix if you want to stay ahead of the competition. But, how effective is video really? Turns out it just may be the most effective weapon you have. In […]

If you think that your video marketing has been strong enough, you may want to re-evaluate this position. Video has been one of the major factors in the success of small businesses everywhere and its influence doesn’t appear as if it will wane anytime soon. In some recent eye opening research published by the national […]

If there is one thing about digital marketing that never changes it is that it is always changing and evolving to accommodate the latest in consumer buying behaviors. Marketing directors are constantly scrambling to keep up and make certain that any new strategies and tactics can be deployed to benefit their clients. But for the […]

Your SEO and social media marketing efforts are only geared toward driving traffic. That is the only reason for their existence. Likewise, the only reason your website exists is to convert that traffic into sales. While it all sounds so easy, it seems that it rarely is. Too many marketing directors, CMO’s and small business […]

If there is one thorn in the proverbial side of every marketing director, and entrepreneur, the world over, it is a website’s bounce rate. Driving traffic is challenging enough without sending them away within seconds of landing on your page. You need to convert them not drive them away and you need to close that […]

The majority of small businesses and consultants rely on a customer acquisition strategy to drive sales and fuel growth. What ends up happening, in far too many cases, is that the business eventually hits a wall where sales are flat or even in decline. So, what do most do? They ramp up their acquisition strategies […]

The whole reason for your SEO and social media marketing strategies are in place is to drive traffic to your site. You can’t just build it and expect them to come. Why are you doing what you believe you should be doing and no one is coming? The answers to this question are really what […]

The latest research performed by Cisco is out and it declares that, by 2019, nearly 80% of all world wide web traffic will be video. Other research points out that American businesses, of all sizes, will spend a combined $10 billion over the next year on video marketing. If you have yet to venture out […]

Your marketing strategies are the very lifeline of your business these days. One of the most effective ways to drive traffic and to make conversions is by the use of video. Most small business owners and entrepreneurs are intimidated by video and fear to venture out into it. Few can put together the quality video […]

If there is one vital cog in your entire marketing machine, it is your video marketing. Some latest research indicates that those businesses that incorporate video into their SEO and social media marketing are increasing their ROI by ten times greater than those that don’t use video at all. The major reason for it all […]