Video Search Engine Optimization

When it comes your branding success and connecting with customers and clients, social media seems to continue to be your best strategy. Social media offers countless ways and opportunities for those companies that look to sustain long term customer relationships. That is the key these days; establishing and nurturing those relationships to extend your brand […]

Can an aggressive social media marketing strategy offer opportunities for growth and expansion? The answer seems to point to the affirmative so perhaps it may be time to re-examine your current strategies in the light of what has been happening over the last eighteen months or so. As this recent economy continues to stand on […]

Of all of the factors and foundations that effect the potential success of any small business, customer service may just be the most critical. Many businesses fail to even monitor and adjust their customer service and it could be damaging their bottom lines. So, what exactly encompasses a great customer service experience? In some recently […]

When it comes to boosting your brand and driving traffic, few strategies can out perform video. Incorporating video marketing into your overall strategy can effectively provide you with a powerful additional weapon to separate you from your rivals. Small and mid sized companies are beginning to understand the potency of video and are reaping the […]

Why do some small businesses succeed, and thrive, while others struggle and die within a couple of years? The answer is rather simple. Those businesses that thrive and overcome risk are led not managed. Leaders are far above mere managers, or worse, simple bosses. You may not have been born a natural leader but you […]

What often separates us from what we want is our ability to be mentally tough; our ability to stay focused on a goal until it is reached. It’s being able to perform under pressure. It’s being able to face certain fears and demons and stare them down. Most people, however, tend to avoid conflict. They […]

A rather sad fact these days is that too many companies assume that their employees are somehow indestructible. The very life blood of any business is the employees. Having a great product or service is not enough. Having leadership visions and dreams is not enough. A football coach may have the greatest game plan ever […]

One of the most easily overlooked tools for increasing the effectiveness of your SEO just may be your content strategy. How effective has your content been? How is your content mix? There are so many factors that come in to play that it can be a challenge to know exactly where you are and where […]

Are your landing pages actually sticking the landing? Using your SEO and other marketing strategies to drive traffic can fall short if your landing pages are not making those conversions. So, what actually makes a great landing page great? What do your pages need to inspire more conversions? In some recently released data and research […]

Podcasts are seemingly everywhere these days. The variety of subjects and styles is quite endless. What has been a rather new innovation is that small business owners have begun to venture into podcasting as a way to attract new customers and to boost brand awareness. While many are content to advertise on certain popular podcasts, […]