Brand awareness continues to be a huge priority for B2C companies regardless of size. Despite that, too many small businesses are not taking the pulse of their strategies to see if they are helping. Because of this, many are falling behind their rivals. As the new year approaches, many are also taking stock and formulating […]

Are all social media platforms created equal? Does it really matter which platforms your company is using to drive traffic and increase sales? Which popular platforms you use could, indeed, spell the difference between boosting traffic and sales and just flailing about without a solid strategy. Some recently compiled research published by Kontentino, just may […]

One of the most challenging situations for any business is consistent content development. This is especially true for B2B companies as most have traditionally struggled in this important area. Many B2B companies have begun to focus on the immediate future and have put together strategies that will help build their brands through the development and […]

As the times continue to become more volatile and uncertain, it may be time to reflect on how your online marketing strategies need to evolve going forward. The most crucial part of your online marketing is your search engine optimization. The challenge is that SEO, too, continues to adapt and evolve. In some recently compiled […]

There can be little discussion these days with regard to the effectiveness of video in a company’s quest for quality traffic and conversions. While it seems that video can help you build your brand and drive traffic, far too many small businesses have failed to deploy this weapon especially the short form video. Using shorter […]

Does the mindset and overall well being of your employees really make a difference to the success or failure of your company? The answer these days seems to be a resounding yes. The long term performance of your business is directly related to how your employees are treated. Some new research from Indeed and Forrester […]

Even through the volatility of these challenging times, your SEO content strategy must be the one constant that keeps your company ahead of your rivals. As SEO strategies continue to change and evolve, so must your long term content strategy. In a recent research report, Hubspot has highlighted the importance of a solid content strategy […]

So, what exactly is a bounce rate and why is it such a critical metric? Bounce rate tells you how long a visitor is staying on a page and if you have provided them with enough interest to keep exploring your site. If you are not providing the interest then they will quickly “bounce” away […]

The challenges you face everyday as an entrepreneur and small business owner can be quite daunting. Running a small company isn’t just about you and your product or service. It is, also, about your employees. If you can bring them in, get them to work as a team, get them to understand that they are […]

Can any business continue to ignore search engine optimization and expect to be able to compete long into the future? Without a solid SEO strategy, businesses today will struggle on many fronts especially when it comes to driving traffic. In some recently published research, 411locals has compiled SEO data that that will be crucial to […]