You don’t have to know the latest marketing research stats to know that mobile devices are coming to dominate search as well as user preference. In fact, right know, mobile devices account for nearly 60% of all searches and that percentage only looks to grow in the coming year. The mobile game is fast and […]

 One of the best weapons you have for driving traffic with your content is to provide visuals. While humans tend to remember only around 20% of what they read, we actually recall over 80% of what we see. Visuals increase the engagement of your viewers. When you can hold their attention longer, your chances of […]

Integrating video into your social media marketing strategy should be something you are already doing. Video has fast become one of the most popular, and efficient, ways to spread your message and drive traffic. A well thought out and presented video will do wonders for your name recognition and for increasing your customer base. What […]

Men and women are surely different in most ways despite what the mainstream media might infer. The genders view the world differently and tend to think about things differently. This has been brought home by some recent research coming out of Nielsen and Pew Research. The findings are significant with regard to how men and […]

As 2014 continues to roll along, there have been certain trends developing out there in social media land that every company and brand needs to be aware of. Staying on top of what will make you effective in the social media jungle need to be priority number one for you. Twitter and Google+ will continue […]

Vine has been dominating the mobile video landscape since its release in January. Facebook and Instagram were on their backs against the web video production might of Twitter and their Vine app. As of today, Vine is no longer the only web video production option for marketers and mobile users. Instagram will give users the […]

Twitter’s six second video sharing app, Vine, has been quite the hit this year after being introduced to iOS devices in January and then to Android devices earlier this month. Socialbakers did a study recently comparing the engagement rates of Vine compared to YouTube to the percentage of embedded links the two have in tweets. […]