web video marketing

Are your potential customers where you think they are? Maybe not. If the last year and a half has taught us anything, it is that things can pivot quickly and that the dust may settle only to be stirred up again. The constant shifting and migrating may actually be a good thing for your business […]

Video marketing has established itself as a formidable strategy for both B2C and B2B companies. However, few seemed to have embraced the idea of converting their individual landing pages into a video format; an outright commercial, if you will. There has been some recent data gathered that seems to demonstrate that it just may be […]

Small businesses, and small business owners, are different and that difference matters greatly. Not everyone has that entrepreneurial mindset and drive that makes small businesses the backbone of every economy in the world. Small business also faces challenges and obstacles not seen elsewhere but their fire and determination is what sets them apart and makes […]

As astonishing as it may seem, there are still thousands of small businesses out there that don’t have a website. Can a small business these days survive without one? Apparently, many small companies think that they can but they may want to re-think that strategy. Some recently released research published by Digital.com has revealed some […]

For the vast majority of consumers these days, their research begins at the website of a small business. Does the overall design and function of that company’s website actually determine whether or not the potential customer stays or leaves? The answer is a resounding “yes!”. Website design just may be the most influential factor in […]

Trying to stay a step or two ahead of the competition has never been more of a challenge for small and medium sized businesses. Looking for that special something, that unique edge, can also be a frustrating mission. But, fortunately, your business just may have a secret weapon that will move your business to the […]

Is an omnichannel marketing strategy really worth the time, the effort, and the resources? It seems as though many smaller companies are now adopting this strategy in an effort to increase the bottom line and to retain customers for the long term. These days, your business is everywhere. It is spread across multiple venues and […]

The power of email marketing is often overlooked by both B2C and B2B companies. They will continue to do so at their own peril because emails can be one of the greatest weapons you have with regard to gaining new customers and clients as well as making your current base that much more profitable. To […]

Branding is a huge part of a business strategy and a huge part of its long term success. The challenge seems to be that too many small companies fail to take branding seriously. There just always seems to be more important priorities. Branding, like SEO, is a long term strategy that can’t be ignored for […]

The absence of true leadership capabilities among business owners and entrepreneurs is, perhaps, the most overlooked pitfall that will sink a business quickly. Many business owners and entrepreneurs believe themselves to be leaders when they are little more than managers at best. Leadership is rare and must be learned, practiced and cultivated. Grooming leaders rather […]