web video marketing

Is your ecommerce up for the holiday challenge and is it strong enough to overtake your competitors moving forward? These are serious considerations considering that, in this current economy, a small business needs every advantage it can generate. The state of ecommerce continues to shift and evolve but there can be no denying its impact […]

Customer experience and satisfaction is always at the top of any small company’s vision board. As technology and automation expands, are consumers becoming more comfortable with companies that allow them to help themselves in more efficient and effective ways? It seems that some research done by Zendesk just may point to the future of customer […]

One huge risk factor that many small businesses fail to address adequately is the potential harm that can be done by a disgruntled customer or less than stellar online review or comment. If not addressed forcefully, and immediately, these negative comments can lead to the damage of your brand’s reputation. You have worked hard to […]

Are consumers really switching brands at a record pace? Sadly, the answer is a resounding yes. Often times, a customer will abandon a brand without explanation which often leaves a business scratching its head as to why it is losing valued customers. The answer, it seems, is less surprising than many businesses think. In some […]

For a long time now, video has proven to be one of the most effective weapons in your marketing arsenal. The challenge always seems to be how long a video needs to be for it to be truly effective with regard to driving traffic and making conversions. The latest controversy has surrounded what is known […]

A great first impression is always a challenging goal and may well be the most important factor in the success of any small business. These days, that first impression is your website. It is the most important tool you have for attracting and keeping customers and clients. Sadly, too many small businesses just don’t give […]

This holiday shopping season may prove to be one of the most volatile in a long time. As the economy continues to be rather unpredictable, it means that businesses need to be prepared and ready for just about anything. This season it appears as if intel may be more important than ever. In some recently […]

Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Heading into the ever crucial holiday shopping season just may be more tricky than ever before. As the economy continues to morph and change, it becomes critical that your business generate every advantage it can. That means being as prepared as you can be to boost your bottom line this holiday season. In a recently […]

People just don’t all of a sudden become millionaires. It is a mindset. It is a way of looking at the world that poor people simply can’t see. For self made millionaire Steve Seibold, it’s a matter of thinking like the rich do and understanding how to attract money and wealth into your life. He […]