web video marketing

One of the most overlooked weapons in any marketing arsenal just may be the podcast. If done right, a quality podcast can allow any size business to generate traffic and establish their brand as a local and national authority. The challenge continues to be how to develop an effective enough one to drive that traffic […]

As small businesses in America continue to evolve into a new model, many have begun to adopt the hybrid model in an effort to integrate better business practices with their ongoing battle with the new elephant in the room: employee burnout. Stress and burnout have always been there but they have taken on gigantic proportions […]

Search engine optimization is not an option for those businesses who wish to compete at any level. This is well known and most small businesses work hard at their SEO strategies. As the algorithms at the search engines continue to morph, SEO continues to be an ongoing practice as it, too, must shift with the […]

Getting an edge on your rivals is a long term strategy that can often seem a never ending struggle. Keeping your SEO, and other online marketing efforts, strong and robust is a solid foundation but are you missing something? The missing piece these days is personalization. If you are not making it personal for your […]

As American small businesses continue to march forward during these difficult times, it seems that they continue to embrace optimism. Sure, there are many challenges on the road ahead, but small business owners see a horizon of future growth. In some recent data published by Bank of America, it seems that American business will not […]

Your SEO, your inbound marketing and your social media marketing efforts are all designed to drive traffic to your website. So, what happens after that traffic gets there? Are you driving them to the checkout? Are you making consistent conversions? If not, there may be some design challenges associated with your overall website. The only […]

Are your customers rabid fans? Why not? Some startling new research put out by the U.S. Small Business Administration should leave you rather sober if not downright shocked. While the SBA found that just 14% of customers have left a company because they were unhappy with the product, a whopping 68% left a business or […]

When the subject of webinars gets brought up there are the inevitable yawns and quick dismissals. However, latest research from GoToWebinar just may make you sit up and take notice. Many companies of all sizes continue to use the webinar as a way to reach customers and educate them with regard to their products and […]

Understanding your bounce rate is critical to the overall success of your website. Basically, your bounce rate is the number of visits to your website home page without proceeding any deeper into your site. In these times when online attention spans are fleeting at best, lowering your bounce rate truly is the most important factor […]

According to some of the latest research, there are two main reasons successful companies are crushing it with their social media marketing. There is much relevant research out there that declares that nearly half of the population is on social media at least five times every day. It is impossible to ignore such statistics and […]