Small business and entrepreneurial success can be a steep and slippery road. Risk is everywhere. Social media has become a presence that is not going to fade away into the sunset. It is here to stay and small businesses and entrepreneurs everywhere must learn to harness this marketing potential. It can be a bit intimidating […]

Heading into the ever crucial holiday shopping season just may be more tricky than ever before. As the economy continues to morph and change, it becomes critical that your business generate every advantage it can. That means being as prepared as you can be to boost your bottom line this holiday season. In a recently […]

People just don’t all of a sudden become millionaires. It is a mindset. It is a way of looking at the world that poor people simply can’t see. For self made millionaire Steve Seibold, it’s a matter of thinking like the rich do and understanding how to attract money and wealth into your life. He […]

Brand awareness continues to be a huge priority for B2C companies regardless of size. Despite that, too many small businesses are not taking the pulse of their strategies to see if they are helping. Because of this, many are falling behind their rivals. As the new year approaches, many are also taking stock and formulating […]

Are all social media platforms created equal? Does it really matter which platforms your company is using to drive traffic and increase sales? Which popular platforms you use could, indeed, spell the difference between boosting traffic and sales and just flailing about without a solid strategy. Some recently compiled research published by Kontentino, just may […]

One of the most challenging situations for any business is consistent content development. This is especially true for B2B companies as most have traditionally struggled in this important area. Many B2B companies have begun to focus on the immediate future and have put together strategies that will help build their brands through the development and […]

One of the most overlooked marketing tools for small businesses has been the well executed email campaign. Many small businesses don’t give a well crafted email the proper consideration even when it seems to be a long term answer to driving traffic. Some recent data has been compiled by Campaignmonitor that demonstrates just how formidable […]

When it comes to establishing the authenticity of your brand, it seems that potential customers and clients are looking at your various types of content. What the main measurement seems to be is whether it is resonating with your audience. Are they finding it helpful and useful? Is it establishing your brand? In some recently […]

As the times continue to become more volatile and uncertain, it may be time to reflect on how your online marketing strategies need to evolve going forward. The most crucial part of your online marketing is your search engine optimization. The challenge is that SEO, too, continues to adapt and evolve. In some recently compiled […]

One of the best things you can do for the future of your company is to assemble a great team and provide them with competent management. Easier said than done it seems. I can be a challenge to find those employees that will be the right fit for the culture you have established and who […]