Small business marketing still consists of one-way marketing ideals where you throw something out to your customers and then leave it at that. Promotions, coupons, flyers, posters, email campaigns, etc, these are all examples of a one-way marketing mindset. This isn’t the best form when it comes to internet marketing though. To achieve the sales you want, attract more potential customers and to improve your SEO (search engine optimization) and search engine ranking, you have to start using conversational internet marketing as a strategy.
What is conversational internet marketing you ask? With social media channels gaining much more prevalence in the marketing channels, consumers are able to connect quickly with other consumers and are provided with a way to speak directly to businesses and potentially get a response.
Social media channels such as Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Flickr, and Tumblr as well as blogging, email lists and forums, provide a place for consumers to have a voice, a voice that can be amplified by many other consumers and can be as powerful as the PR part of a company. Here are a few conversational internet marketing tips that can help your company out.
- Check to see if you have a presence in the social media platforms that are most prevalent for your industry. Consumers are looking to see if companies have Facebook pages and Twitter accounts more often than checking for an actual website. If your company doesn’t have these, change that.
- Have a blog for your company. This provides you with a place to communicate if a possible reputation damaging crisis occurs. A blog also provides an anchor for all of your social media channels that you have for conversational internet marketing.
- Does your product or service benefit from a more visual standpoint? By developing a presence on social media content sites such as Pinterest, Flickr, or Instagram, you can connect with and build a community through your media.
- Social media can be used for more than just press releases and promotional messages. Some questions to ask yourself: Are you looking for posts that mention your brand? Are you posting things that your audience is interested in? Are you engaging with your audience or just shooting out ads and other promotions?
- Develop and increase your influence. Try to create activities and posts that will encourage responses from your audience and that will increase your potential audience.
If you haven’t been using social media to create conversational internet marketing, then it’s time to change your internet marketing strategy. It will be valuable to help you maintain your business’ online reputation as well as increase your search engine rankings and overall SEO.