Conversions too low? Here’s why…

Posted on July 9, 2021 in internet marketing, Internet Marketing Company, Local Internet Marketing, Marketing, Mobile SEO, Online Marketing, Search Engine Marketing Services, Search Engine Optimization, SEO, Social Media Management, Social Media Marketing Services, Video Marketing, Video Optimization, web video marketing

There is, of course, only one reason to be in business and that reason is to make sales. But, how many small businesses are paying attention to the importance of their conversion rates and are they doing anything to optimize those rates? Conversion rate optimization is crucial to the future of any business and there are many factors to consider. In some recent data compiled by Blueadz, the research can clearly show where you need to make some changes to your conversion rate optimization. The following is taken directly from that published data:

  • 48 percent of landing pages contain more than one offer (Marketing Experiments). The first rule of landing pages is one offer per page. In fact, multiple offers can decrease conversions by up to 266 percent!
  • 58 percent offer clickable graphics related to the content (Marketing Experiments).
  • 84 percent of landing pages have navigation (HubSpot).
  • Only 50 percent of all landing pages are mobile optimized (Adobe).
  • Relevant embedded video can increase conversions by 86 percent (Eyeview). If you have explainer videos or testimonials, putting them on your landing page adds instant credibility and builds trust.
  • The average landing page conversion rate across industries is 2.35 percent, with the top 25 percent converting at 5.31 percent or higher (WordStream). Check your current conversion rate for your site or a specific landing page to see if you fall within the average range. If you don’t, you may want to amp up your landing pages and make sure they are conversion friendly.
  • Companies with 10 to 15 landing pages increase leads by 55 percent (HubSpot).  Companies with 40 or more landing pages get 12x more leads than those with five or less.
  • A one-second delay in loading your site can lower conversions by seven percent (Neil Patel).
  • Contact form landing pages usually have low conversion rates (Square2Marketing).
  • Landing pages with user generated content (UGC) convert more visitors than landing pages without UGC (YotPo).
  • Almost half of online users look for videos related to a product before they visit a store (Hallam).
  • Getting landing pages built and tested is a top five challenge for B2B marketers (Marketo).
  • Only 22 percent of businesses are satisfied with their current conversion rates (Econsultancy).
  • Only 22 percent of businesses are satisfied with their current conversion rates (Econsultancy). Having multiple landing pages is a must if you want to capture more leads.
  • More than 20 percent of businesses report that they do not have a landing page testing strategy (Business 2 Community). Test landing pages to make sure they can help you reach your goals. If they can’t, you’ll want to re-work them until they can.
  • You only have eight seconds to make an impression (Interactive Marketing).  Your headline is the most important element of your landing page. That’s why testing is crucial.

  • 44 percent of clicks generated by B2B companies direct users to the homepage rather than landing pages (MECLABS). Landing pages are a more effective means of converting prospects, yet nearly half of B2B companies do not utilize them.
  • Users are 80 percent more likely to read content that is combined with bold, attention-getting imagery (Xerox).
  • Include your contact information to increase trust and conversions (Neil Patel). Just including a phone number can increase conversions. People feel more comfortable sharing their information if you share yours.
  • 88 percent of consumers trust testimonials and reviews (Search Engine Land).
  • Visitors who land on product-detail pages generate half the revenue of those landing on other pages (Marketing Charts). Details about your products on your landing page encourage your visitors to increase their knowledge. Provide some videos on your landing page to demonstrate your product to help the user to understand your product better.
  • 80 percent of a mobile visitor’s attention concentrates on the top of the page (OptinMonster). The top of the page matters most. It’s what gets people interested and encourages them to scroll further down the page. This is why hero images with succinct copy and bold images are essential to landing pages.
  • 92.6 percent of people say the visual dimension is the #1 influencing factor affecting their purchase decision (Neil Patel).

-Written by Kevin Sawyer