Videos are one of the best marketing tools on the planet and your company is suffering if they aren’t using them as part of their marketing efforts. Over 150 million people in this country alone watch videos online on a daily basis. Overall, that adds up to well over 40 billion views monthly on video hosting sites such as YouTube and Vimeo. Are you gaining a piece of the video marketing pie?
This is where Video Search Engine Optimization (VSEO) comes into play. With over100 hours of video being posted every minute, you have to make your videos stand out from the rest. By using VSEO techniques, your videos will reach the top of the search engine results and net you traffic not only for your videos, but for your website as well. Here are a few basic VSEO tips to get you started.
1. Start at YouTube
This goes without saying, but YouTube is the largest video hosting site online as they get more than one billion unique visitors every month. So if you’re creating marketing videos, the place to host them is YouTube where they have a better chance of being seen. Create a video channel on YouTube for your videos as a channel can increase your VSEO potential.
2. Use Your Keywords
With any SEO campaign, your keywords are the life and heart of the campaign. Your vital keywords belong in all the important parts of an uploaded video. These include:
- The Title
Use your keywords in your videos and then insert the transcript in your description. Of course, you have to make your title and description interesting and creative, not just a string of keywords to appease the search engine masters. That’s bad VSEO practice.
3. Your Video needs “wings”
What does it mean to give your video wings? It means to simplify the process in which it takes others to share your videos online. You have to give users the ability to share your videos by allowing them to take your code and embed it elsewhere. You can also encourage viewers to share your videos on social networking sites and their own blogs.
You’ll have to create content that is useful and interesting though in order for users to want to share it with their friends and family. VSEO will mean nothing without compelling content, so create your content and then use VSEO to get your content noticed.