Jay Spencer is the President of SearchPro Systems.
Liz Pratt is the Marketing Communications Manager for SearchPro Systems.
1. Does the company create informative video?
Most online marketing companies that claim to offer VSEO create ads, not content that educates the target market on your products and services. Think about the last time you purchased something…you probably had a question about it before you made the purchase. Where did you go to find the answer? Probably Google. Users want information, not ads.
SearchPro Systems’ skilled team of video producers and VSEO experts will collaborate to create engaging and informative web video that users are already searching for. By providing information to interested users, VSEO will accelerate the sales cycle and buying process.
2. How long are their videos?
Many other online marketing companies offering VSEO fail to create video that is the appropriate length of time for VSEO. SearchPro Systems creates engaging web video that is never longer than 2-3 minutes in length. This restriction keeps the viewers interest and ensures that the content is compatible with over 30 video sharing, blog and social media websites.
3. Is there search value within their web videos?
Does the video contain something that you would search for? In order to have high search value, content must be more resourceful than promotional. In other words, does the video contain something that you would search for if you were looking for the company represented in the video? SearchPro Systems’ team of skilled video producers, writers and VSEO engineers work closely to make sure that the videos have been scripted and optimized for relevant keyword phrases and contain search value. SearchPro Systems researches keyword popularity and current search engine saturation to help you choose the best possible keywords for your business’s videos.
4. Is their video content keyword centric?
Videos optimized by SearchPro Systems are not only optimized by title, tags and description but also audio. SearchPro Systems’ video producers, writers and SEO engineers work closely to make sure that the videos have been scripted and optimized for relevant keyword phrases which have been carefully researched for keyword popularity and current search engine saturation. SearchPro Systems is one the first online marketing firms to discover that the Google algorithm now listens to audio of the videos to make sure they are not spam and that they are relevant to the keyword.
5. Does the online marketing company use their own VSEO strategy?
At SearchPro Systems, we have been using our own evolving VSEO strategies to promote ourselves for years. We practice what we preach: it works for us, and we know it will work for you.